“42% of Apple’s customers between July 2012 and June 2013 were upgrading from another iPhone,” P.E.D. reports. “Samsung drew more first-time smartphone buyers upgrading from so-called feature phones (37%) than Apple did (26%).”
P.E.D. reports, “Among buyers who switched brands, Apple took three times as many from Samsung (33%) as Samsung took from Apple (11%)”
Read more in the full article here.