“What is the benefit of addressing that market directly?” Kosner asks. “Increasing the market share for the taller proportion of the iPhone 5′s screen, expressed as two numbers: 16 by 9.”
Kosner writes, “The really important point about the 5C, I think, is that it will give Apple a way to defragment its user base and consolidate more and more of its app customers within the new 16:9 format of the iPhone 5… iOS developers are moving aggressively into updating their apps for iOS 7 and building new ones to take advantage of its capabilities. Getting as large a share as possible of the global market on the 16:9 format is a key step in preserving the coherence of the audience for those apps. And the sanity of developers!”
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