“LG has cancelled a series of events promoting the handset as a result of the incident,” BBC News reports. “People arrived with BB guns and knives on sticks for a race to grab smartphone vouchers hanging from helium balloons.”

MacDailyNews Take: What could go wrong?

“Some of those hurt in Seoul on Friday went to hospital and LG has said it will cover related medical costs,” The Beeb reports. “In a statement, the company said that other planned events had been called off because of safety concerns.”

The Beeb reports, “LG released 100 helium balloons, each with a free smartphone voucher, at the so-called G in the Cloud event, which took place in an outdoor park in the Korean capital city… Customers arrived with BB guns to shoot down the balloons and surged forward when they were released. One person carried a pointed staff to the event.”

Read more in the full article here.

MacDailyNews Take: That no one at LG saw any warning signs and let the event proceed tells you all you need to know about the competency level of iPhone wannabes.