“Much to Hollywood’s dismay, home video watchers are increasingly disinterested in buying movies,” Peter Kafka reports for AllThingsD.

“But if you price these things really, really, low, you’ll find some takers. Hence a flurry of interest this morning when the Internet discovered that Apple’s iTunes store [sic] was selling all 8 Harry Potter movies for an astonishing $10,” Kafka reports. “Except it turns out Apple — or more precisely Warner Bros., which sets the prices for its movies — didn’t mean to practically give its stuff away.”

Kafka reports, “The $10 price is now gone, replaced by a cheap-but-more-plausible $60.”

Read more in the full article here.