“The iOS decline in the second quarter aligns with the cyclicality of iPhone,” says Ramon Llamas, Research Manager with IDC’s Mobile Phone team, in a statement. “Without a new product launch since the debut of the iPhone 5 nearly a year ago, Apple’s market share was vulnerable to product launches from the competition. But with a new iPhone and revamped iOS coming out later this year, Apple is well-positioned to re-capture market share.”
Smartphone Operating System Highlights
Android maintained its lead in terms of units shipped, with strong contributions from Samsung and its Galaxy S4. Not to be overlooked were LG and Chinese vendors Huawei, Lenovo, and ZTE, which each recorded double-digit shipment volumes in the millions. Combined, these vendors accounted for 62.5% of all Android-powered smartphone shipments during the quarter.
Apple’s iOS finished the quarter as the clear number 2 operating system in terms of unit shipments, showing that, even without new product launches, iPhone demand remains strong. Moreover, Apple added new mobile operators to its camp, boosting short-term volumes and cementing long-term end-user relationships.
Windows Phone posted the largest year-over-year increase among the top five smartphone platforms, and in the process reinforced its position as the number 3 smartphone operating system. Driving this result was Nokia, which released two new smartphones and grew its presence at multiple mobile operators. But beyond Nokia, Windows Phone remained a secondary option for other vendors, many of which have concentrated on Android. By comparison, Nokia accounted for 81.6% of all Windows Phone smartphone shipments during 2Q13.
Beleaguered BlackBerry saw its market share decline during the quarter, reaching levels not seen in the history of IDC’s Mobile Phone Tracker.
Linux, with few vendors supporting the open source platform and virtually no global presence, barely scraped together a single percentage point of market share during the quarter. Most vendors have transitioned to Android and those that remain have limited presence within specific markets. It should be noted that IDC includes Linux-branded shipments in these numbers, and excludes Android-branded shipments. Several other branded variations of Linux, including Firefox, Tizen, and SailFish, are expected to launch later this year, providing a potential boost to volumes and market share.
Note: Data are preliminary and subject to change. Vendor shipments are branded shipments and exclude OEM sales for all vendors.
Source: International Data Corporation