“While many were looking at the apparent ousting of senior vice-president for iOS software Scott Forstall from the executive team ranks, many overlooked John Browett’s departure, who managed the company’s retail store efforts — most notably leading the push into China,” Whittaker reports. “Now, the Cupertino, Calif.-based technology giant is apparently waking up to the idea that there may be a connection between a lack of a retail chief and falling sales.”
Whittaker reports, “Browett’s resignation couldn’t come any sooner. This is considering that Apple spent the best part of six months unraveling some of his policies. Some were radical and others were off the mark. Some downright frustrated leadership, and some even annoyed customers, according to a report by The Wall Street Journal. Almost a year later, senior Apple executives are unclear as to how its retail stores should operate��� What’s clear is that it has to be sooner rather than later. Apple recently reported the first sales dip in years. While sales are still high and stable on the whole, despite a rocky global economy and tight customer pursestrings, cracks are beginning to show around the edges of Apple’s retail strategy.”
Read more in the full article here.
Apple Retail Stores suffer from sameness with no head of retail for 10 months and counting – August 1, 2013