“This year at WWDC Apple revelead a significant redesign of iOS. Many designers pundits have pointed to iOS 7 in claiming that Apple is no longer a design leader, that they are now following the design trend established elsewhere,” Johnson writes. “Superficially there is some merit to this argument in that skeuomorphic ornamentation and light effects are largely absent but there are significant differences in both the aesthetics of iOS 7 and the motivation underlying these choices.”
Johnson writes, “We are designing for devices and screens that are much different than those of just a few years ago. This necessitates thinking differently about our designs which obviously results in different choices. It is essential for us as screen designers to understand how and why a new trend in style has emerged in response to a changing medium”
Read more (and don’t skip the footnotes) in the full article – recommended – here.