“Apple CEO Tim Cook and his leadership team are moving to implement sweeping changes to the way iPhones are sold and marketed in order to deflect competition from smartphones running Google’s Android operating system,” Mark Gurman reports for 9to5Mac. “Hints of the new iPhones sales push were described at a secretive summit at San Francisco’s Fort Mason for Apple Retail Store Leaders from across the globe, according to multiple people familiar with the internal event.”

“Cook reportedly spoke to Apple’s Retail Store Leaders for approximately three hours. During this time, Cook expressed satisfaction with the way Macs and iPads have been selling via Apple Stores, so he placed those two products on a figurative ‘back-burner’ during his talk, according to two sources,” Gurman reports. “One out of every four Macs sold across the globe are bought from an Apple Retail Store, Cook praised, but the Apple CEO noted his dissatisfaction that approximately 80% of all iPhones are not purchased from an Apple Store”

Gurman reports, “Store Leaders, according to people briefed on the talks, reportedly left the summit feeling confident about Apple’s fall product pipeline. Expect ‘an army of new products this fall,’ one person said.”

Read more in the full article here.