“Research In Motion Ltd.’s [sic.] foray into the tablet market looks like it’s ending,” David George-Cosh reports for The Wall Street Journal. “RIM’s PlayBook, an attempt at securing a foothold in the popular tablet category largely dominated by Apple Inc.’s iPad, won’t be upgraded to support its BlackBerry 10 operating system, the company’s CEO Thorsten Heins said during a conference call Friday morning.”

“That could effectively end the company’s brief and unprofitable entry into the tablet market,” George-Cosh reports. “BlackBerry moved about 100,000 PlayBook devices in its most recent quarter. That should dwindle as the company clears out its remaining inventory. RIM said it will still support the current PlayBook with the old OS, but it’s unlikely to attract much more interest if it’s not transitioning the device to the software it’s betting its future on.”

Read more in the full article here.

MacDailyNews Take: DCW.

AMATEUR HOUR IS OVER. The BlackBerry® PlayBook™ is dead.

So ends one of the most ill-conceived and ironic slogans in marketing history.

Oh, by the way, speaking of companies talking out of their collective ass:

“The device will probably capture 10 percent of the tablet market by 2015, compared with 47 percent for the iPad, research firm Gartner Inc. predicts. PlayBook sales will be about 29 million devices in 2015, eclipsed by a forecast of about 138 million iPad sales, according to Gartner.” – Bloomberg News, April 15, 2011

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