“We still have no leader in mobile payments, but when it comes to digital gift cards Apple’s Passbook is doing a decent job of making its case with big-name retailers — many of whom were somewhat skeptical of its utility when Passbook was first went live in fall 2012,” Erica Ogg writes for GigaOM.

“CashStar, which makes digital gift cards for several dozen big name brand retailers including Starbucks, Dunkin Donuts, Sephora, Williams-Sonoma, Gap, Best Buy and others, has good insight into how some of the biggest retail brands are faring with Apple’s digital wallet,” Ogg writes. “And today, nearly 10 months since Passbook’s launch, CashStar released data claiming that about one-third of all digital gift cards that are sent to someone are opened on a smartphone, two-thirds of which are iOS 6 devices. About 30 percent of those are actually added to the Passbook app.”

Ogg writes, “Gift cards, of course, are not the only feature of Passbook. The app is intended to be a repository for anything that would be kept in a wallet, including airline and train tickets, coupons, rewards cards, entertainment passes and, yes, gift cards. Most major airlines have embraced Passbook, as have many movie theaters, ticket companies and some sports leagues. While several big brands like Starbucks and Sephora were on board with Passbook at launch, many other big retailers ‘weren’t sure what would happen at first,’ CashStar VP of Marketing Gene Cornfield told me on Tuesday. ‘Some took a wait-and-see approach.” But that is very much changing, for several reasons.’”

Read more in the full article here.

[Thanks to MacDailyNews Reader "Lynn Weiler" for the heads up.]