Keizer asks, “What’s going on? Is the company’s decision-making suddenly fundamentally flawed? As the PC industry goes through its largest-ever slump, is it so desperate that it’s trying to milk revenue wherever it can by forcing change — even when it knows customers will rebel? Has it taken to hauling up the white flag at the first sign of resistance rather than toughing it out, as the old Microsoft might have?”
“Philip Morton, a senior practitioner in gaming at Foolproof, a U.K. user interface (UI) and user experience (UX) design consultancy, wasn’t sure which it was — though he leaned toward the latter — but he was certain Microsoft screwed up on the Xbox One,” Keiser writes. “People will accept change, Morton said, if it’s clear there are benefits to doing so that outweigh the burden of the change itself. While that may read as obvious, Microsoft either forgot it or knowing it, plunged ahead anyway. ‘Microsoft had a carrot and a stick, but it was all stick and no carrot,’ Morton said of the Xbox One plans, which were pitched as a way to simplify sharing games within a family or group of friends, and to make a customer’s game library available from any Xbox console. ‘Xbox has been successful despite Microsoft, not because of it,’ he said.”
Tons more in the full article here.
MacDailyNews Take: What isn’t wrong with Mcirosoft?
And a fish rots from the head down.
[Thanks to MacDailyNews Reader "Tayster" for the heads up.]
Gartner: Apple to overtake Microsoft in total OS sales in 2015 – June 25, 2013
Apple Macintosh owns 45% of PC market profits – April 16, 2013
Steve Jobs’ revenge – April 12, 2013
Apple Macintosh on the rise as Windows PC market plummets – April 11, 2013
Gartner: PC Market posts 11.2 percent decline in Q113; Apple Mac sales up 7.4 percent in U.S. – April 10, 2013
IDC: PC shipments post the steepest decline ever in a single quarter, down 13.9% in Q113 – April 10, 2013