To determine the distribution of Web usage among tablet devices for the month of May 2013, Chitika Insights sampled tens of millions of U.S. and Canadian tablet online ad impressions running through the Chitika Ad Network. The data used within the most recent analysis was drawn across the time frame of May 15 to May 21, 2013, and data for previous months was collected from the Chitika Insights’ March and April tablet market share reports, respectively.
As can be seen on the graphs above, Apple’s iPad claimed 82.4% of North American tablet Web traffic, an overall share jump of 1.4% since January. Additionally, Android-based tablets were hit with a month-to-month decline of 0.9% in overall share. Users of Amazon’s Kindle Fire generate the second most tablet Web traffic in North America, with a usage share of 6.5%. The Samsung Galaxy family of tablets claim third place with 4.7% of U.S. tablet usage share.
Apple clearly dominates the market and managed to increase its usage share lead this past month. Chitika’s report hypothesizes that this rise could be due to increased sales of refurbished iPad models in advance of the expected fall release of the next iPad, which would have impacted share figures across the board.
Download the full report for free here.
MacDailyNews Take: This rise could be due to increased sales of refurbished iPad models or it could simply be that more people woke up, decided to stop flushing their money down the toilet, and bought real iPads instead.