“The famously controlling Apple is handing over a little more control to its third-party developers: in the advertising department,” Erica Ogg reports for GigaOM. “During its annual developers conference this week Apple introduced iAd Workbench, a tool that will allow app makers to more easily participate in iOS ad campaigns, customize who sees them, and more quickly make banner ads.”

“From Apple’s iAd website: With iAd Workbench you can target who you want, when you want, manually, automatically or both. Assign specific targeting criteria (such as device, gender, age, location and preferences) to your campaign, or have iAd find the right audience for you,” Ogg reports. “The idea is that brands can better target ads for their apps — and drive users to download them — based on the type of app and user.”

Ogg reports, “The minimum purchase amount to participate in an ad campaign in Workbench is $50. That price is drastically lower than the required buy-in when the iAd program first debuted in 2010… With the lower prices, smaller developers with very limited budgets will have a better chance to participate and advertise. In another nod to development outfits with fewer resources, Apple also included a new iAd Producer option, allowing quicker and easier crafting of banner ads.”

Read more in the full article here.

[Thanks to MacDailyNews Readers "Ellis D." and "bengaluru" for the heads up.]