Apple today released a new video entitled “Making a difference. One app at a time.”
Helicopter steadycam footage, vehicle-mounted shots, Kenya, Virginia, Inuvik, New Jersey even… the whole ball of wax – it’s a very well-produced, likely fairly expensive industrial video.
Apple’s accompanying description reads:
Each iOS app offers remarkable — and often delightful — possibilities. But the most powerful iOS apps ever are ones that change people’s lives in ways they never imagined.
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Moving
I agreed Apple brings magic but be humble!.
PROUD TO BE AN APPLEHEAD!
Donate your old iPad
While Microsoft and Samsung make commercials with fools dancing around some POS device, Apple makes an ad like this.
Wow! As Breeze said: Proud to be a Apple Fanboy.
Samsung cant make ads like this.. they never advertise Android in thier ads. Btw, Samsung ads reflects Android users attitude.
There are a few on MDN who REALLY need to watch this, open their hearts, and change their attitudes of “All corporations are evil scum”.
Really, this showcases earnest, passionate developers. It’s not really an ad but a love letter to these people and, in a curious way, a call to action. It also takes pains to inject deeper meaning into the glib phrase “mobile computing” by emphasizing remoteness, privation, and constraints unthinkable to those of us handicapped only by our personal cloud of me-ness.
The corporation disappears from the narrative almost entirely except as an almost abstract enabling mechanism for the people helping and being helped. One subliminal message is “we made these tools, and you did these things with them.” In one form or another, that’s been Apple’s mantra from, well, the beginning. Good to see them staying the course.
“A call to action”:
Don’t let ’em dumb you down or play you – In Apple we trust.
Love this comment – and shared it elsewhere – many thanks, hannahjs.
Wow!
YES WOW! I wanted to see more…
You can.
The Canadian, UK, France, China, etc., sites have a different video. e.g., http://www.apple.com/ca/ios/videos/
Note that they are only in English.
NOTE to the Above:
As posted by Nuvs, the “Making a difference. One app at a time” appeared last year and is available on YouTube, and is the one currently on Apples international sites.
Funny how age affects the mind. I now recall seeing it last year. I find this year’s production more poignant and based on the advancements in the iOS we are now seeing, I expect next years accomplishments even more so.
Out of sight…out of mind.
Apple could well do their selves and ourselves a service by using each segment of the videos as 1-2 minute TV commercials.
As evidenced here, even, we, the most Apple supporters, have learned something today. And, having and still am specializing in healthcare, there are a lot of folks that aren’t aware how the iPad could help them get out behind the doors that they are closing them in.
As such, I personally am forwarding both video links* to friends and colleagues as I speak.
* http://www.apple.com/ca/ios/videos/
http://www.apple.com/ios/videos/
Apple should make many more of these. They help people understand what apps do for people. And, at the same time, they demonstrate that the iPad does far more than just let teens watch the latest flicks. I’m sure that there are hundreds of other apps that offer similarly important benefits to people – ones that the general public, not exposed to them, should learn about.
MDN would have made a better article by posting the names of the apps that were showcased in this video. Proloquo2Go, and others?
Outstanding!
The “Making a Difference” video was created for this week’s WWDC conference. It was originally posted on Monday at http://www.apple.com/ios/videos/.
The first segment highlights my company, Skyscape, and a non-profit we helped launch, Health eVillages. As you can imagine, it’s very gratifying to have Apple recognize the efforts of our company & others in such an emotional video.
Apple has been doing this for three years now, starting in 2011 with the “iPad: Year One” video and last year with the same title, “Making a Difference. One App at a Time.” In both cases the video was shown during the keynote, but apparently this year there wasn’t enough time.
brought a tear to my eye when the boy spoke to his mother… 🙂
Microsoft owns the business market, Apple owns the human market and it is 10 times as large.
Awesome. Simply awesome. And inspirational. Awesome and inspirational. Awesomely inspirational.
this is tim cooks apple. Salute
I guarantee you that none of the people pictured in this video considered for one second to use an Android device for the work they do. They do amazing work and need to rely on a product that can stand up to the rigors of what they do and I’m more than sure that any Android device would not be reliable enough to handle the tasks that were portrayed in this video. Some Android device bloated up with “crapware” could never be as reliable or as functional as the iPad or iPhone for what was shown…
but .. but
bill Gates said you can’t do much on an iPad because you don’t have M.S Office or a keyboard ….
I like that the one guy used Steve’s quote that he wanted to make a “dent in the Universe.” Apple has made it possible for many to make dents.
When people say “real work can’t be done on an iPad” this is what we need to show them. This is real work that can’t be done on a laptop or desktop.
This was WAY better than I was expecting. Especially the end there. Just totally blew me away.
The subconscious message at the end there: we are global, innovative, and we are coming. It was powerful.
Thank you, Steve, Tim, Apple, and all those Apple employees and users with vision.
Awesome and really moving. We can see Steve Job’s Legacy.
beautiful!!!
always amazing to me how the mere presence or thought of beauty can cause the eyes to spontaneously brim over
Fantastic video… Very creative … Thumbs up
Nice!