Apple today released a new video entitled “Making a difference. One app at a time.”

Helicopter steadycam footage, vehicle-mounted shots, Kenya, Virginia, Inuvik, New Jersey even… the whole ball of wax – it’s a very well-produced, likely fairly expensive industrial video.

Apple’s accompanying description reads:

Each iOS app offers remarkable — and often delightful — possibilities. But the most powerful iOS apps ever are ones that change people’s lives in ways they never imagined.