“Texting a friend verbally while behind the wheel caused a ‘large’ amount of mental distraction compared with ‘moderate/significant’ for holding a phone conversation or talking with a passenger and ‘small’ when listening to music or an audio book, the AAA Foundation for Traffic Safety found in a report released today,” Keane reports. “Automakers have promoted voice-based messaging as a safer alternative to taking hands off the wheel to place a call and talk on a handheld phone. About 9 million infotainment systems will be shipped this year in cars sold worldwide, with that number projected to rise to more than 62 million by 2018, according to a March report by London-based ABI Research.”
Keane reports, “The study used drivers, mostly in their 20s and 30s, to do things including listening to a radio and talking on a handheld phone. Participants, all of whom had good driving records, did the tasks first in a lab, then in a driving simulator and finally in a residential area while driving. Researchers measured reaction time and brainwave activity with caps secured to drivers’ heads to see what was the most distracting.”
Read more in the full article here.
MacDailyNews Take: They need to test Siri Eyes Free, properly implemented, since that is the system a large number of drivers will be using. They also need to test drivers who’ve used the system for more than 15 minutes. Until then: Pfft. And, of course, Ford’s Sync, developed by Microsoft, is going to suck at hands free communication – it sucks at everything!
Ford plummets to 27th in J.D. Power vehicle quality rankings on Microsoft-developed ‘MyFord Touch’ woes – June 20, 2012
Microsoft’s confusing, buggy Sync sinks Ford’s J.D. Power quality ratings – June 23, 2011
Flawed distracted driving study fails to evaluate Apple’s Siri Eyes Free – May 1, 2013
Apple working with vehicle makers to deeply embed iOS 7 Maps and Siri services, sources say – April 30, 2013
Apple expands its automotive push, seeks to grow its iOS vehicle integration team – March 6, 2013
General Motors’ Chevrolet Sonic, Spark first to offer iPhone, iPad, iPod touch users Siri Eyes Free integration – February 14, 2013
Honda and Acura to deliver Apple’s Siri Eyes Free on select 2013 vehicles – January 30, 2013
Hyundai becomes 10th vehicle maker to integrate Apple’s Siri ‘Eyes Free’ tech – January 7, 2013
GM to integrate Apple’s ‘Eyes Free’ Siri technology starting with Chevy Sonic, Spark – June 19, 2012
Harman CEO on Apple for Automotive: ‘Apple is a partner, not an adversary’ – June 13, 2012
Nine auto makers partner with Apple for ‘Eyes Free’ Siri integration – June 12, 2012
Mercedes-Benz integrates Apple’s Siri personal assistant into its vehicles – February 28, 2012