“A brand new Windows 8 ad pits the iPad against Microsoft’s Windows 8 tablet, in an attempt to show how much more versatile the Asus VivoTab is vs. the iOS device,” Darrell Etherington writes for TechCrunch.
“Microsoft uses Siri’s voice (which isn’t difficult, given that it’s a fairly generic computer-generated female tone) to highlight what the Windows 8 tablet can do that the iPad can’t,” Etherington writes. “The problem is that not only is the Siri construct weak and her actual lines poorly written, but the abilities Microsoft chooses to highlight show exactly why it doesn’t ‘get’ the tablet market. People aren’t looking for multitasking PowerPoint slide deck-creating machines; they have computers for that.”
Etherington writes, “The closing bit here is maybe the worst part; showing that Apple’s iPad can easily provide a remarkably realistic experience for playing Chopsticks on the screen is not the way to trash your competition, especially if you noticeably can’t offer up an equivalent experience on your own hardware.”
Read more in the full article here.
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especially if you noticeably can’t offer up an equivalent experience on your own hardware
The GLARING omission in this particular particularly stupid advertisement is: Where is the equivalent of Siri on the Windows tablet? Hello? Deaf? Dumb? Do you read hand signals?
I don’t want to insult anyone who is hearing impaired. But Microsoft is incredibly logic and marketing impaired.
I agree with his observations, but Etherington is missing the point. Microsoft is trying to head off mass adoption of iPad in the enterprise. The best way to do that is to portray iPad as a device which excels at frivolous, non- business tasks (i.e. chopsticks) while highlighting it’s inability to utilize common business software (i.e. powerpoint). This ad was not targeted at consumers.
There have been allot of attack ads agains Apple if late from various companies like Goosung and Microsoft and blackberry too I think. I don’t really understand who these ads are for. They won’t really convert Apple fans and are quite boring and old.
everyone i know with a ipad says they wish they bought a windows 8 tablet, because there no freedom or multitasking, Who want a device that you have to jail break to do what u want…..
How odd. I’ve found the opposite. Most folks I know that didn’t get an iPad or a Nexus Tab and wanted to wait for a Surface Pro changed their mind and bought an iPad when they found out about the limited storage. No one I know bought a Surface RT.
I do know one person who did buy a Surface Pro and then promptly traded it in for a Asus Windows 8 Laptop.