“Like most other broadcasters this upfront week, CW execs [yesterday] urged advertisers to consider the network’s involvement with digital platforms — and announced that its streamed shows, now available on Windows and Xbox, will also work with Apple TV,” David Lieberman reports for Deadline. “This year we’re reaching more viewers on more platforms,” CW President Mark Pedowitz said during the CW presentation.”

Lieberman reports, “With more than 20% of the network’s audience coming from digital sources, CW ‘will continue to make it as easy for you [to advertise] on every platform we’re on now and in the future.'”

Read more in the full article here.

Rob LeFebvre reports for Cult of Mac, “The CW television network is bringing its television content to the Apple TV, the first network to do so directly, instead of via Netflix or Hulu. Even better, you won’t have to have a cable subscription to access the CW programming on Apple’s set top box, like many other content providers require.”

“According to MacRumors, the CW app will bring content similar to what the network already provides to XBox and other mobile platforms, with ads to support the programming rather than a cable subscription,” LeFebvre reports. “The shows will go live on Apple TV the day after they air on regular cable TV.”

“This is a vital next step for all of us cable-cutters, with stalwarts like HBO continuing to require users to log in to their cable subscriptions in order to view programming on the HBO Go mobile app,” LeFebvre writes. “We can only hope more networks find this to be a worthwhile move, as we all migrate to a more internet-based TV habit via Netflix, Hulu, and the Apple TV.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]

Related articles:
Apple TV 5.2.1 delivers a brand new Hulu Plus UI – March 20, 2013
Some hobby: Apple TV outsold Xbox 360 last quarter – July 25, 2012
Strategy Analytics: With 32% share, Apple leading ‘Connected TV’ market with ‘hobby’ Apple TV – December 12, 2011