“The battle of the century is in IP. Who will control the intellectual property of the emerging technology environment?” Haydn Shaughnessy writes for Forbes.

“A device is an object that needs to be manufactured. In the high tech future IP resides as much in the object as it does in the software,” Shaughnessy writes. “More device-centricity will rain down on us as the internet of things infiltrates the kitchen, the car and eventually our clothes. But American companies are disadvantages here because they don’t make things.”

Shaughnessy writes, “The reality for Microsoft, though, but also for Google and Apple too, is that none of them are really in control of innovation across their devices or platforms… as device-centricity becomes central to the future of all these companies, the lack of hardware production expertise is going to tell.”

Read more in the full article here.

MacDailyNews Take: A very confused piece. Microsoft and Google, yes, they’re going to have problems. They are way behind Apple. Apple has Jony Ive and 30+ years of hardware expertise. The design and engineering of winning hardware is the valuable commodity. Making and putting the pieces together is not. Simply compare Jony Ive’s salary vs. any (or all) Foxconn assembly line workers’ to further appreciate the value gulf.

Jony Ive will never be replaced by a robot.

Yes, a Wi-Fi or a 4G chip has value, but these types of items are essentially commodities that must be sold in bulk in order to hope to generate a profit.

Apple has a ton of hardware production expertise, especially versus the likes of a search engine company and beleaguered Microsoft, both known lately for trying to knockoff Apple products, software and services. As long as Apple strives to avoid boxing themselves in (as they mistakenly did with Samsung and are now in the process of correcting) Apple is fully in control of innovation across their devices and platforms.