“What these analysts are not so sure about is what kind of damage a cheaper (and presumably lower-margin) iPhone would do to the product’s enviably high gross margin — currently about 55%,” P.E.D. reports. “The fear on the Street, according to Munster, is that Apple’s overall gross margin could fall from its record high of 47.4% in March 2012 to 30% by 2015.”
P.E.D. reports, “That fear, he says, is ‘overblown.’”
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