“According to IDC Japan, the iPhone was number one best seller for 2012 in both handsets and smartphones. Quite a feat for a phone that the country’s ketai-watchers and industry leaders said would fall at the start,” Fitzpatrick reports. “Apple now has 15% market share putting it ahead of Japan’s Sharp and Fujitsu who both enjoy 14% of the market according to IDC. Japan’s top mobile provider, NTT Docomo, which does not carry the iPhone, hit back by promoting mostly foreign-made smartphones like Samsung’s Galaxy.”
“What happened? Japanese mobile phone guru Nobuyuki Hayashi believes there are three main reasons Japan has fallen out of love with its own handset makers,” Fitzpatrick reports. “First, he says, you have to understand what a colossal and unexpected hit the iPhone was with Japanese women.”
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