“Playboy‘s new iPhone app keeps it classy,” Mike Snider reports for USA Today. “Pictorials of playmates and other models can be found on the app, which has emerged from months of testing, but there’s no nudity.”
“Apple’s content guidelines prohibit pornographic material, but that doesn’t prevent the subscription-based Playboy app from being provocative, says Josh Schollmeyer, Playboy’s Director of Digital Content,” Snider reports. “‘It forces us to use our imagination to be a little bit more creative,’ he says. ‘I tell all my photographers every picture has to be one of three things. It has to be romantic, whimsical or sexy.'”
Snider reports, “Users can download the app free from Apple’s App store, but to view the latest content they will need to purchase a monthly subscription ($1.99 per month or $19.99 for the year)… ‘What you are seeing on the iPhone is really going to be a pilot program for what we do on the tablet, hopefully within the next year or so,’ Schollmeyer says.”
Read more in the full article here.
I thought everyone reads it for the articles anyway… 😉
Missed by one minute. Well, Unlike you, I never did have premature posting.
I think this pretty well guarantees the continuation of the print edition. Although I haven’t bought one since bush left the scene.
Bush left the scene? What does pubic hair have to do with it?
Oh.
I thought he meant “Bush” magazine.
Well, I always did just read it for the articles.
Hopefully it’ll keep BLN happy since he’s MDNs resident pud puller.
Subscription fee with no nudity–brilliant business model.
I recently read that their latest CEO has reorganized the company such that their income is largely based on licensing and merchandising. The magazine and the mansion are still around despite being money losers since they maintain the brand. So the app probably exists just to maintain or expand the brand so they can sell more merchandise stamped with their name.
Well everyone says they read it for th–D’OH!
I started reading Playboy at an age before I knew what the word masturbatory meant.
I guess it was a case of premature erudition, rather than premature ejaculation.
Theres always at least one april fools mac story…..
I’m sure he also tells his photographers that every picture has to be OF one of three things.
Because after all, you can’t get porn on your iphone in other ways. *Ahem, cough cough.*
Playboy sucks anyway. Airbrushed to death. I prefer them live and raunchy.
Safari and iBooks are still on the iPhone, right? Who needs a neutered app?
This hypocritical censorship is a shame. There is nothing wrong in nudity, it is the most natural thing in the world, that only promises love, pleasure and procreation.
As state is separated from church, morality of an act is defined by whether it is harmful or not. Nudity is total opposite of that, and is perfectly healthy thing.
So this censorship makes not sense and it has to go away forever.
next week The Economist magazine app will be launched sans politics. it’ll be all ads……….no, I said aaaaaaDs.