“In March 2010, just a couple of weeks before the iPad was due to be released publicly, I had a reason to contact Steve. A friend of mine was dying of liver disease and I was going to San Francisco to hopefully see and communicate with her while it was still possible,” Gelphman writes. “She was a friend from my Adobe days and was very much into technology. I thought it would be a treat for her to see an iPad. And I had one. But until the product was officially released I could not show it to anyone without permission from Apple management.”
“There was no way I was going to take the iPad with me unless Steve personally approved it. I knew that asking anyone in my direct management chain was a non-starter. I knew that nobody would take the risk,” Gelphman writes. “So I wrote Steve… 3 minutes after I sent my email I got a response… ‘OK.'”
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