“In a follow-up to last week’s rollout of a special iPhone section on Apple.com, the company has extended the ‘Why You’ll Love…’ campaign to include the iPad and iPad mini,” AppleInsider reports.

“The new page, titled ‘Why You’ll Love iPad’ includes many of the same features as its partner iPhone section, touting awards from J.D. Power and Associates, battery life, apps and more,” AppleInsider reports. “Unlike the iPhone campaign site, however, the iPad version bundles the accolades for both the iPad and iPad mini into one webpage. Instead of just focusing on one product, “Why iPad” takes into account the two devices’ unique properties such as the full-size iPad’s Retina display and the iPad mini’s portability. ”

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