Apple today debuted two new television commercials for iPhone and the iTunes App Store, “Discover” and “Brilliant,” on U.S. and Canadian broadcast and cable networks.
As with previous ads in this series, each ad features those insidious, overly enthusiastic, and rather uncool group shouts: “Sharp!” “Discover!” “Sweet!”
Gag. (Other than the group shouts, we like the spots.)
Here they are:
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Apple debuts new ‘Hollywood’ ad for iPad/iPad mini (with video) – February 25, 2013
Apple debuts two new TV ads for iPad/iPad mini (with video) – February 18, 2013
Yes, those group shouts are rather uncool.
shine
dream
gorgeous
mix
start
buzz
ANNOYING
Indeed. Uncool. WTF Apple. It’s this stuff that makes me worry about the company more than anything else. Letting lame show through around the edges.
Good ads.
Brilliant !!!!!!!!
They should shout shit and flash something produced by samdung, or vice versa.
Lessons not learned yet
Wow. I don’t watch tv anymore. Hadn’t ever seen this series of ads. How times change!
I thought I was looking at new iPhone add but it was rhe new droid razr by motorola. The copiers are geeting more bold.
I love em! Including the shouts. “””SHARP!””” and then the blade decapitates the Balroc. Spot on timing.
eh.
Well they’re better than the Microsoft Surface commercials. Especially the new Surface Pro commercials. But I must say that they don’t appeal to me. Too fast and not enough good information. Although better than the last bunch of machine gun style commercials from Apple. But not much better. Slow down and show the functions that are unique to the iPhone. Although there isn’t that much that distinguishes the iPhone from its competitors anymore. At least not like two or three years ago. Try not running 15 second ads. You can afford to 30 second ads and one minute ads. Spend the damn money! This is one area where Apple is truly failing. Subpar commercials. Not just for Apple, but for anybody. They really need to do better.
New iMac commercials with OSX Mountain Lion using same theme as iPad & iPhone.
ROAR! lion
SLIDE! Zooming around the Dock
ZOOM! Magic Mouse Multi Touch Pad gestures
LIFT OFF! Mission Control
HELLO! iMessage video chat
WORK! iWork Suite
I hit the STOP button after the 2nd shout. I don’t like it. It’s too much in-your-face kind of thing. Not Apple-like.
Apple adds get progrssively worse!
These were creative, but could have done without the shouts. Those were kind of dumb and annoying.
It sounded like a group of old people who are use to doing that at church. Makes them sound unintelligent.
I don’t mind them. At least they show’s what cool stuff it can do unlike any of the iMac commercials.
Wait….silly me. I imagined there were actually iMac commercials.
Most of you are missing the point. These ads are aimed at Android phone owners.
They are showing off Apps that actually work and do not send your vital information to thieves in Russia and China.
I think they are spot on.
How about “SCREWED”
Good ads. I especially like the shouting!
I had hoped that they would abandon these annoying group shouts after the same style aired during the Oscars. Replace the audio with a voice over similar to what has been used in prior campaigns and these would be so much better.
I don’t see the problem with the shouting. Who else is doing anything like that? It’s not a long-term trend, but for a short-term series it doesn’t bother me and is rather interesting.
My biggest beef is these ads aren’t distinctive: they all blur together and I couldn’t tell any of the “shout” ads from another. All I remember are words shouted along with images, but I couldn’t tell you which ad was which.
That’s kind of the point. Each ad itself is not supposed to be memorable, but take them as a whole and you recall many of the flashing words and examples of great apps and you think of all the things iPhone/iPad can do.
Terrible.
Well, the guy who said he was part of the group doing the shouting was right, there are more of these ads apparently to come.