Apple today debuted two new television commercials for iPhone and the iTunes App Store, “Discover” and “Brilliant,” on U.S. and Canadian broadcast and cable networks.

As with previous ads in this series, each ad features those insidious, overly enthusiastic, and rather uncool group shouts: “Sharp!” “Discover!” “Sweet!”

Gag. (Other than the group shouts, we like the spots.)

Here they are:

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Apple debuts new ‘Hollywood’ ad for iPad/iPad mini (with video) – February 25, 2013
Apple debuts two new TV ads for iPad/iPad mini (with video) – February 18, 2013