comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. smartphone industry during the three month average period ending January 2013. Apple ranked as the top smartphone manufacturer with 37.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.3 percent platform market share.
Smartphone OEM Market Share
129.4 million people in the U.S. owned smartphones (55 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 37.8 percent of U.S. smartphone subscribers (up 3.5 percentage points from October). Samsung ranked second with 21.4 percent market share (up 1.9 percentage points), followed by HTC with 9.7 percent share, Motorola with 8.6 percent and LG with 7 percent (up 0.3 percentage points).
Smartphone Platform Market Share
Google Android ranked as the top smartphone platform with 52.3 percent market share, while Apple’s share increased 3.5 percentage points to 37.8 percent. BlackBerry ranked third with 5.9 percent share, followed by Microsoft (3.1 percent) and Symbian (0.5 percent).
Source: comScore, Inc.
MacDailyNews Take: YKBAID.
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The trend is in Apple’s favor in both smartphone sales and OS usage.
But, but, the Wall Street Cheat Sheet has a headline that says iPhone is headed down!!!
Seriously, somebody or other clearly didn’t get the Memo. Or maybe the metrics are true? Were the Geek chorus talking through their hats? Unthinkable.
…so thats why Andy Ihnatko switched…
I thought he retired when I stopped buying whatever printed Mac magazine he had the end page on?
Are we still talking about market share? It’s the * Profit Share * matter the most.
my 2 cents…
Agreed. However, the talking heads keep pushing AAPL value down with their old 2011 and first half of 2012 data. Any market where an Apple iOS device is offered Apple takes that market. Look at what happened in Japan. As soon as the China Mobile with 67% of China’s cell market comes on line with iPhone, Apple will take China too.
They continue to select any data that hides Apple’s success.
YKBAID: You know, because Apple is Dying?
Close:
YKBAID: “You know, because Apple is doomed.”
No, that is……… “Apple is DOOMED, DOOMED I say”. Its a trademarked phrase. /s
Notice the 3.5% increase on the 34.3% in the last group of data. That is a 10.2% increase in 3 months. That is a 47.5% growth rate if it holds at that rate for the year. Remember, the TV story and analysts keep telling everyone, Apple and the iPhone are slowing down. That is BS. You can see it is the rest that is crashing! Investors are being played!
@Jersey_Trader,
Much as I love my iPhone, you can’t project the its market share growth in the first quarter when a new model is introduced to the rest of the year. If you look back at the iPhone’s market share (regardless of how you measure it), there is a definite seasonality, with the first full quarter of a new model as the high, followed by a steady decline until the next new model is introduced. Perhaps Apple can change that in the future, but that has been the consistent trend.