“On Monday, Apple’s stock price remained in negative territory, falling faster than the market as a whole. You have to think the company must be in bad shape for such a thing to happen,” Gene Steinberg writes for The Tech Night Owl. “But when you read reports that Apple reported record revenues last year, that Mac sales reportedly increased 31% in the U.S. in January, it doesn’t seem as if the people in the financial community are listening. The highly successful iPhone 5 was even mistakenly characterized by one commentator as ‘tepid.'”

“Now through all this, Apple hasn’t said very much about this state of affairs, even though Apple’s market cap has lost tens and tens of billions of dollars. Clearly that’s a problem of the first order, and Tim Cook’s mild-mannered responses appear lame in comparison,” Steinberg writes. “Unfortunately, when Apple says little to nothing about all the false information, it is assumed, rightly or otherwise, that these stories must be true. If they’re not, where’s Apple’s denial?”

Steinberg writes, “Sure, Apple can’t — and shouldn’t try — to answer every media critic. But when a false meme is being played out in the media, they need to get ahead of it.”

Read more in the full article here.