“Now through all this, Apple hasn’t said very much about this state of affairs, even though Apple’s market cap has lost tens and tens of billions of dollars. Clearly that’s a problem of the first order, and Tim Cook’s mild-mannered responses appear lame in comparison,” Steinberg writes. “Unfortunately, when Apple says little to nothing about all the false information, it is assumed, rightly or otherwise, that these stories must be true. If they’re not, where’s Apple’s denial?”
Steinberg writes, “Sure, Apple can’t — and shouldn’t try — to answer every media critic. But when a false meme is being played out in the media, they need to get ahead of it.”
Read more in the full article here.