It’s lonely at the top for Apple

“It is said that reputations take years to make, yet can be unmade in an instant. Even so, it seems it will take more than a business moment to put a serious dent in Apple’s image, at least in the eyes of its admiring corporate peers,” Adam Lashinsky writes for Fortune. “For the sixth consecutive year, Apple has earned the top ranking in Fortune’s annual poll of executives asked to identify the companies they most admire.”

“It is not hard to understand Apple’s durable appeal,” Lashinsky writes. “The company generates about $16 billion in cash per quarter, customers continue to mob its elegant retail stores, and even its derivative products, like the iPad Mini, quickly sell out.”

“For those expecting a fall from grace, Apple undoubtedly is a victim of its own success,” Lashinsky writes, “Expectations become exceedingly high.
Yet the still-admiring executives who try to do what Apple does must have a sense of Apple’s persistent potential… The company whose late founder aimed for it to be “insanely great” remains plenty damn good. The years to come will determine if, for Apple, that’s good enough.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]

Related article:
Apple #1 on Fortune’s list of ‘World’s Most Admired Companies’ for 6th consecutive year – February 28, 2013

8 Comments

    1. Perhaps true Dresden and a good comment but hoping it isn’t true as Apple has been known to blow up any limits or expectations to date. When one follow his own rules, only his rules apply.

      Like Raymond says below the market is too stupid and seem to be far more interested in short term success.

  1. The market is simply too stupid to know AAPL growth is slowing is coz it is earning too fast too big . Apple eats over69% of the mobile phone profit .
    It is like a very good high score student who gets 99.9 points. Then his parents scolds him for no improvement and punish him .

  2. Apple under Cook as stopped innovating and that is what is scary. Aside from new products with outragous lead times like IPhone 5, IPad mini and the new IMac where are the new products? Where is the TV that Steve Jobs mentioned they cracked the code in Walter I book that came out in 2011. Remember the interview with Jobs was early 2011 if not 2010. Cooks is enamored about the amount of money Apple is making. Well that can disappear very quickly if you don’t take risks and innovate. The IPhone 5 Screen reminds me of the Blackberry Bold, it’s answer to the 3.5inch IPhone Screen. Wake up Tim Cook, the industry to moving past you, don’t ruin this great company.

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