NPD: Apple took 20% of US consumer technology sales revenue in 2012

“New data released by The NPD Group on Tuesday revealed that Apple accounted for 19.9 percent of all domestic consumer technology sales, based on revenue, from last year,” Neil Hughes reports for AppleInsider. “That number was up from the 17.3 percent share Apple took in 2011.”

“Apple’s revenue easily beat out rival Samsung, which came in second with 9.3 percent, up from 7 percent in 2011,” Hughes reports. “The rest of the top five saw their share of revenue fall in 2012: HP dipped from 8.9 percent in 2011 to 8.2 percent last year, while Sony and Dell both slid to 4.4 percent and 3 percent, respectively.”

Hughes reports, “Apple also ranked third among consumer technology retailers, behind only Best Buy and Walmart. The Mac maker finished ahead of Amazon and Staples, which took fourth and fifth.”

Much more in the full article here.

11 Comments

  1. This will be spun as bad news for Apple because their share increased by a much smaller amount than Samescum’s share. Apple went from 17.3% to 19.6%, an increase of 13.29% whereas Samedung went from 7% to 9.3%, an increase of 32.85%. Ergo, Scamdung’s share of the pie increased by 2.5 times that of Apple’s share of the same pie.

  2. 1 in 5 Consumer Electronics sales in the USA goes to Apple… and it doesn’t even have a jack for an RCA cable. Apple TV doesn’t have a jack for an RCA cable either. There will be no analog workflow on the Apple TV set and very possibly no RCA jacks. Did I mention that 1 in 5 CE sales in the USA goes to Apple… I’m going to trade in my dumb 401k for AAPL within a Roth IRA today. I might even do the whole thing… the writing is on the wall.

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