“This has the potential to be as impactful as the iPhone and iPad. Today I use iOS apps to control my stereo system (the Sonos) and central air (the Nest). Both work beautifully, and there are more iThings on the way,” Stein writes. “Most of all, I want my television to be part of that Apple ecosystem: a thin glass hub integrating cable series, movies, endless utility and gaming apps, YouTube videos, music, photos, e-mails, FaceTime, social media feeds, and more.”
Stein writes, “Better yet, in the next two to three years, the television commercial model will transition from traditional media buying into a more programmatic ad network similar to the Internet. Ads will not be served to everyone watching a program as they are now. They will be served only to viewers that are in the advertiser’s target market. This will be a more effective approach for advertisers, because it will be tied to all of your Apple devices… So, if you own the Nike Running app, recently looked at running sneakers on Nike.com, and just Liked a Nike Running post on Facebook, you’ll see Nike’s latest running-related TV spot and perhaps get a push notification about a pair of sneakers.”
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