AllThingsD, the widely read technology blog run by Kara Swisher and Walt Mossberg, has begun discussions with owner News Corp about extending or ending their partnership, sources familiar with the situation told Reuters,” Peter Lauria and Nadia Damouni report for Reuters. “According to these sources, AllThingsD‘s contract with News Corp expires at the end of the year. One of the sources said Swisher and Mossberg have to deliver a business plan by next week to Robert Thomson, the former Wall Street Journal managing editor who will helm News Corp’s publishing unit as CEO after it is spun off.”

Lauria and Damouni report, “The fact that AllThingsD’s contract is up this year is well known, and sources said the website is receiving a lot of ‘inbound interest’ from potential buyers parallel to its talks with News Corp. Among the names mentioned as having reached out to AllThingsD were Conde Nast, where Swisher recently signed to work as a contributing writer for Vanity Fair, and Hearst.”

“Sources described the website as profitable. It has grown into a technology industry must-read, and features a popular conference division known for snagging A-list corporate executives for intimate interview sessions. Apple’s Steve Jobs, Facebook founder Mark Zuckerberg, Microsoft founder Bill Gates, and virtually every other major technology executive has spoken at the D Conference, as it is known,” Lauria and Damouni report. “Sources described the relationship between News Corp and AllThingsD as amicable but stressed. ‘Like all partnership, there could be more cooperation between the two,’ said one source. ‘There is tension between AllThingsD and the Wall Street Journal, for example.’”

Read more in the full article here.

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]