MacDailyNews Note: Google is also the default search Engine on Apple’s Safari for Mac, as well as being baked into Safari’s contextual menu (“Search with Google.”)
“In the past, some analysts have estimated that Apple has a revenue sharing deal with Google on iOS search,” Yarow reports. “So that for every one dollar of search advertising collected on an iOS gadget, Apple gets 75 cents.”
Yarow reports, “Devitt thinks Apple wouldn’t do a revenue sharing deal with Google because it’s too messy. He thinks Apple would do a fee per device because it’s easier for accounting and it gives Apple upfront payments. It’s also a hedge against users going to Google.com and searching from there instead of the default search box on iOS.
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