Five reasons Apple is doomed, doomed, doomed!

“You don’t have to turn the dial too far in order to find somebody singing the death knell for Apple [AAPL] and here’s five reasons they’re singing those shanties,” Jonny Evans writes for Computerworld.

• Apple is losing to Android: Marketshare based on sales figures should be a big indicator of platform popularity. The ascendancy of Android tablets and smartphones suggests that there should be lots of people using those devices. They will be buying apps, browsing the Web and ads networks should be seeing heavy traffic from the dominant OS. Except that’s not what’s happening…

• Apple has no place in the enterprise: Apple’s position in the enterprise has always been weak, and the debut of Win 8 PCs and Surface tablets should surely have wiped away all Apple’s gains in the sector. Except this isn’t what happened.

• Apple is “too controlling”

• Apple has run out of ideas

• Apple isn’t focused on developing markets: It seems likely Apple will rue its lack of focus on developing markets, particularly China, a nation with which Apple’s main foe, Google, has such excellent relationships.

Much more in the full article here.

75 Comments

        1. We’re busy. We have little time for such details, and prefer to spring like cobras at the slightest stimulus, unload the stored venom into a bare neck, then wait for the next fool to disturb our complacence.

  1. FTA: “Indeed, the analysts believe that by 2014, Apple will be as accepted by enterprise IT as Windows is today. That’s got to be another death knell for the company. It’s hard to see any Apple upside within this story.”

    MDNers just don’t get it.

  2. Wow !! Really ?!?!?! You actually have the balls to write something like this ????

    It is amazing to see how far some will go to confuse people …

    Install fear … That’s the name of the game …

    I wonder how much $$$ behind this misleading article …

  3. Hi there,
    I wrote this.
    Please read it. The story *cough* is underneath the headline.
    Also there’s lots of Android people who always make negative comments on Apple no matter what I write. I’d love to see you guys try to enlighten them.
    I do hope you like it if you read it, or at least like some of it.
    Hav a good day.

    1. So you are the journalist that wrote it, and they let you write it. I wonder what your editor was on or how much your doggie back was on when he let that slipped onto the press.

      Then you have the incredible gall to come here and make a few posts about your article, dang I can only imagine what kind of knots the panties of the hit whores would have if they knew about that.

      Sir, there is no tongue in cheek humility about that piece, it drips and oozes with sarcasm. So much so that I suspect that some of the people who have posted comments here like “sponsored by Samsung and Wall Street” DID read the article.

      If we were face to face right now I’d ask to shake your hand before I extended it. It’s refreshing to see someone write a piece like that.

    2. Hi Jonny,
      Thanks for the good article, taking a poke at the misinformation that circulates about Apple.

      I’ve recently started a blog addressing online misinformation — which you can find by attaching .com to the name above — so the reaction to your post here is certainly food for thought.

      re: the google search bots. Perhaps one day Duck Duck Go and the like will have enough numbers to be of some help. People could be moved to go to them for privacy and find themselves benefiting from more balanced searches, too.

    1. Hey — I think my tongue was so firmly pressed into the cheek I was close to sarcasm…

      Anyway — perhaps you can all help me: There’s a few arguments the Android people always use, a few of which i touched on.

      What I’d really like to write is kind of the ‘Apple bears counter-Android cheat sheet’…basically take each one of the Android cants and rebut them, point by point, a sort of cut out and keep guide to help face down the phandroid folk.

      If anyone wants to help with this — as I think it would benefit from lots of input – please drop me a line via Twitter. You’ll find my twitter on that page.

      Again, the story is under the headline in this one.

      Peace
      Jonny

      1. You can safely take on the fandroids; but the serious danger is the decline of journalism. The misleading headlines, the sloppy research, the anti-bias bias, the absurd analogies, the blatant partisanship, the innocence of technology fundamentals, the planting of rumours, these are insulting and damage the public good; and all because readership is measured in hit counts. I understand that publications need to stay in business. But not like this.

      1. Jonny,
        Great article! I had to really smile over the subtle sarcasm which many of our fellow MDN reader obviously missed. Perhaps MDN’s headline for this article could have been better?

        1. I wrote it because I’m becoming increasingly flabbergasted at the way headlines such as the one I use mysteriously fly to the top of google news, while more positive slants on Apple equally mysteriously sink without trace.
          Tomorrow I’ll try a negative story with a pro Apple headline, and see how google news bots treat that.
          Sometimes I worry. Not saying that I am uncertain of the objectivity of G news since the last change, just that I worry about how a firm which arguably also has control over the front page of the news agenda ensures it maintains objectivity in the choices its bots make.

        2. Articles by Value Walk, Potential Trader, etc seem to hit AAPL’s page on Google Finance automatically. It’s comical because these sources are obviously clueless and inaccurate, behind the curve, and obviously use English as a second language. Their one “redeeming” quality is that they are invariably dubious, if not downright gloomy concerning Apple’s future. I wonder why they seem to float to the top, even though they make no sense and are poorly written. Actually, no, I don’t.

  4. Uhh, this article is sarcasm. Did anyone read his reasons?

    1. It’s only a question of time (and the next Apple product upgrade) until those existing iPhones and iPads join their Android brethren in the old gadget drawer.

    2. Apple’s position in the enterprise has always been weak, and the debut of Win 8 PCs and Surface tablets should surely have wiped away all Apple’s gains in the sector. Except this isn’t what happened.

    3. Unhappy iTunes users are upset that they can’t pick up adult material or security-bug-ridden software via that service. They are displeased that some iTunes purchases won’t work on their chosen platforms.

  5. HEADLINE to grab hits.
    But a misleading headline.

    Article attempts to dispel the myths of why Apple is doomed but does it in such an off-handed way, that it can confuse the reader. Apple-haters will simply take the lines they like and report those and, as a consequence, the author’s actual message will be lost in ‘the mists of electrons’ past.

  6. Sometimes writing satire, puts egg on one’s own face.

    You hang from a ledge, although linguistically you adhere to your beliefs, on the other hand you are opening yourself up to friendly fire, especially if no one is paying attention.

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