“Samsung’s Super Bowl ad got a lot of good press but did it increase searches for Samsung or Galaxy?” Haydn Shaughnessy wonders for Forbes. “And did it take interest away from Apple?”
“I did the research today so that the Google trends database had time to catch up,” Shaughnessy reports. “What are the findings?”
#1. Fast developing economies other than China favor Samsung
#2. The developed economies favor the iPhone
#3. People are searching for iPhone more than they are searching for Apple
Shaughnessy reports, “The real story of the Super Bowl was the ads and Samsung got usurped by social. The $15 million they paid seems to have impressed some but overall its impact has not been as pervasive as the opportunism of the Twitter users at Oreo and Audi.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Edward W.” for the heads up.]
When will the media understand that no one gives a shit about Samsung vaccum cleaners.. I mean washing machines…. I mean phones.
When will the media understands that no one cares about Samsung vacuum cleaners.. I mean washing machines…. I mean phones.
Thanks for posting a rewrite that did not insult my intelligence
Would be refreshing if about ten words and their derivitaves were always changed to “I have no class” automajically!
It takes a bit of a thick skin to do it and you can help. It used to be that anyone using all capitals in typing posts would get flamed to make them use proper capitalization.
Regardless of the effectiveness of Samsung’s ad, Apple should have advertised.They certainly can afford it now can’t they? Advertising, there is no substitute.
“Just because you can afford it” does not mean that you throw away good money after bad!
And yes, there is a substitute to advertising… it is called commending, what one does when one is so impressed that they feel they have to talk about what is impressing them. In other words, Word of mouth!
You make no sense. None at all. If that were true, companies wouldn’t advertise. Quit making excuses for Apple. They’re just a company. They’re not your best buddy. I deal with large media companies. And you can bet your ass that they advertise movies,music and television programming constantly. Or do you think they just go by word of mouth?
+1000
this apple not advertising is strange puzzle.
apple has not advertised imacs for years, not advertised it’s new mac mini,
not taken a single shot at Windows 8 Vista
the Mac PC guys ads died in 2009. There used to be run regularly , now nothing.
they’ve not marketed macs and OSX is better than Win 8 at all leaving a golden opportunity.
I know many potential switchers who are reluctant to switch because they don’t want to get an imac and ‘waste their monitors’ , they do NOT know mac minis exist becasue Apple does NOT advertise them…
(if they had sold a few more macs they would have hit analysts profit estimates for last and pervious quarters… )
Samsung Electronics makes less money than apple yet spends 4 times more than Apple on ads last year.
With Steve Jobs apple could perhaps get away with low ad spending as Jobs was a icon and was on the cover of Time, Newsweek, every word he spoke made news and he was always positive on apple and it’s products.
but now with apple gone Apple should upping it’s media spending.
(I’m a former Advertising Art Director).
At one time Apple didn’t need to advertise heavily. As you state, Steve Jobs was everywhere. No one else had the iPhone and the entire world knew that. But Apple still advertised. Those days are gone. Apple has more competition than it can handle. Apple doesn’t have the world to its self anymore. You can never rest on your laurels in business.
Myth… there is a substitute… word of mouth. The reason that I got into Macs in the first place was Tony Robbins. How he asked an audience about PCs, the response being positive, but so-so, then he asked about Macs and the excitement in the room was paramount.
The funny thing is I got my iPhone 4 after seeing an Apple ad. Ads do help sell Apple products, especially if they educate potential switchers, like me, or rather the previous me.
Tony Robbins? You got to be kidding? Tony Robbins?
What on earth do you have against Tony Robbins?
Really? What the hell was that ad? Was it for Samsung? I’m not sure just looked like 2 guys talking about some next big thing.
It was a stupid ad , non issue
Funny thing is, I can’t remember the Samsung ad.
Ditto!
There was a Samsung ad? I remember one ad. I haven’t been to Hardee’s in years, but that fish sandwich was pretty good. Good ad.
They had an ad. Very memorable NOT!!
A Super Bowl commercial is one of the worst values in all of advertising.
No, you’re wrong. It is the worst value in advertising. Unless, of course, you have some real differentiator of a product category you’re developing. If you have memorable ad, you might get some after game buzz.
Why would journalists post stories ending in question marks? If there were facts to report, a question mark would not be needed.
Question marks at the end of article titles trigger my ‘Worth Ignoring’ response. You know the article will NOT answer the question. So why bother reading it? So I don’t.
… Except here at MDN because I know there’s gonna be a flame war over the answer to the question. Or in this case, a well deserved Hate-On-ShameScam festival, always a pleasant experience.
Haha Samsung. Good job wasting your ipstolen money!
Seeing the first MacIntosh computer sold me. It was the OS and user interface. I have been happy about some of the ad campaigns and believe that they have created a positive image for Apple in general. The media creates such wind that it sweeps everyone with them and the more they say about Apple, the more curious people are. Most everyone I meet who has not drunk the Cool-Aid says that the next computer they buy will be a Mac.
Apple did plenty of advertising in other venues and shows that we’re not the Super Bowl . Try have done Super Bowl advertising in the past and perhaps they felt that the medium was not cost effective. Advertising is done to give your product exposure and drive sales. So tell me where has demand and sales been lagging except in Apple legacy products. Advertising I the Super Bowl would have been just throwing away money if you can’t satisfy the demand for the products you already build, (iPhone, iPads, MacBook Pro, IMac. We just saw how Wall Street rewarded their plethora of new product announcements and temporarily shrinking margins,so they should create bigger headaches for themselves by inciting more insurmountable supply issues.
The add was neither interesting nor funny nor anything. I simply didn’t understand it. It reminded me very much of the advertising for Microsoft with Bill Gates and Jerry Seinfeld some years ago. It made no sense and no result was shown afterwards. The interesting thing is that Samsung is trying to be secretive and artificially create curiosity. Have you ever heard Apple saying, we are going to announce the next big thing? Not really. They mention that they have a lot up their sleeve, maybe say “great products” to come but not really that they got the next big thing. Maybe a certain Apple guy would say “There’s one more thing…”. 😉
Samsung’s ad merely put more people on my DISGUST List. I never expected Paul Rudd to shill sh*t on TV. Shameful. Down he goes on the list right after Gwen Stefani, shameless shill for MS Surface crapware. Bad marketing ruins everything and everyone it touches. I’m gonna cry now. (;_;) 😥
Running an Ad when you are already running your manufacturing flat out and you are backlogged with orders is wasting money. Period.
To clarify what might be confusing, I am referring to Apple and their shortages on products like iMac and iPad.
For Samsung, advertising is covered under the Deck Chairs, Titanic Department.
MTnMAn….Exactly!!!
Just my 2c…Advertising I think works….but quite rarely.
What Samsung Super Bowl Ad?