“Apple has been subtly increasing some of its PR — at least for now,” Jessica E. Lessin reports for The Wall Street Journal.

“Last week, the company issued a press release to announce it was upgrading its mobile operating system from iOS 6 to 6.1. It was the first time Apple has issued an official press release for a non-major mobile software release unrelated to a new device since 2010,” Lessin reports. “At the same time, Apple communications staff have recently sent reporters more favorable third-party reports about the company, including a study predicting that by 2014, Apple will be as accepted in the enterprise as Microsoft is today.”

Lessin reports, “Rather than a big shift, the latest moves represent a recognition that competition is heating up, a person familiar with the matter says.”

Read more in the full article here.