“Last week, the company issued a press release to announce it was upgrading its mobile operating system from iOS 6 to 6.1. It was the first time Apple has issued an official press release for a non-major mobile software release unrelated to a new device since 2010,” Lessin reports. “At the same time, Apple communications staff have recently sent reporters more favorable third-party reports about the company, including a study predicting that by 2014, Apple will be as accepted in the enterprise as Microsoft is today.”
Lessin reports, “Rather than a big shift, the latest moves represent a recognition that competition is heating up, a person familiar with the matter says.”
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