“Apple may not have its own Super Bowl ad… but the company quietly launched a new product effort during someone else’s ad spot,” Josh Lowensohn reports for CNET.

“At the end of the commercial for the upcoming ‘Star Trek: Into Darkness’ film, Paramount flashed a quick promotion for its iOS app, complete with an AppStore.com link that takes people right to it,” Lowensohn reports. “In function it’s identical to what Apple already uses through its iTunes links, but this one’s designed so that people can quickly type it into a mobile device or remember it for later.”

Lowensohn reports, “Whatever’s after AppStore.com can be changed by developers, which in this case is AppStore.com/StarTrekApp.”

Read more in the full article here.