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How to dodge interview questions about Apple’s iPhone, RIM style

Wednesday, January 30, 2013 · 2:50 pm · 24 Comments

When repeatedly asked what his company RIM Europe have learned from Apple in producing the new Blackberry 10, which is launched today, managing director Stephen Bates refuses to answer.

What have you learned from Apple?

Have you learned anything from the iPhone?

Okay, but obviously, the iPhone is your main competitor. What have you learned from the iPhone?

So you haven’t learned anything from the iPhone?

Crickets.

Direct link to audio here.

MacDailyNews Take: DCW.

[Thanks to MacDailyNews Reader "TheMightyFinder" for the heads up.]

Categories: News

Tags: Beleaguered RIM, BlackBerry, DCW, Dead Company Walking, Research In Molasses, Research In Motion, Research In Stagnation, RIM

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Comment Feed

24 Comments

MightyMouth

Wednesday, January 30, 2013 - 3:00 pm · Reply

Apple, what did you learn from RIM?
- billyjackblack
  
  Wednesday, January 30, 2013 - 3:23 pm · Reply
  
  - 2 is not better than 1 when it comes to CEO’s.
  - physical keyboards are modern-day typewriters.
  - It’s safer to carry an Apple than a BlackBerry in your pocket.
- MEES
  
  Wednesday, January 30, 2013 - 3:29 pm · Reply
  
  Apple: Don’t do what RIM does.
- Apple Inc.
  
  Wednesday, January 30, 2013 - 3:43 pm · Reply
  
  What not to do.
- 62sparkplug
  
  Wednesday, January 30, 2013 - 4:25 pm · Reply
  
  Don’t waste valuable management time trying to buy a freakin’ NFL hockey team!
  - NHL
    
    Wednesday, January 30, 2013 - 4:36 pm · Reply
    
    NFL Hockey.
    I might watch that!
  - 3monkies
    
    Wednesday, January 30, 2013 - 4:39 pm · Reply
    
    NFL… Hockey… 0_o
    - 62sparkplug
      
      Wednesday, January 30, 2013 - 5:45 pm · Reply
      
      NFL Hockey, violence++. – Yep, looks like I pucked up on that one! Went with my left finger when I should have gone right. Should have been NHL hockey [slaps back of hand and promises to proofread any of my posted comments next time]
RP

Wednesday, January 30, 2013 - 3:01 pm · Reply

The questions from the reporter themselves were douchey. And did not merit a response. A “reporter” wanting titillation and nothing more. I myself do not think I could have had the disciple to shove my shoe up his ass.
- NHL
  
  Wednesday, January 30, 2013 - 4:42 pm · Reply
  
  Yeah, why wasn’t this reporter simply fulfilling the role of obsequious boot-licker, nodding and smiling enthusiastically as Blackberry’s shill filled the room with warmer air?
  - First 2014, Then 2016
    
    Wednesday, January 30, 2013 - 8:01 pm · Reply
    
    Yeah, like reporters at an Obama press conference or moderators at a U.S. Presidential “debate.”
  - RP
    
    Wednesday, January 30, 2013 - 10:32 pm · Reply
    
    Better yet, how about asking relevant intelligent questions. At least relevant, intelligent would be asking to much maybe.
- Krioni
  
  Thursday, January 31, 2013 - 1:14 pm · Reply
  
  I bet you’d have to be pretty charismatic to have disciples willing to do that for you, so good point.
Scoobydoozie

Wednesday, January 30, 2013 - 3:01 pm · Reply

Seriously I cant blame them for thei silence. Any answer could then potentially be used by Apple in a patent suit against them. Probably a wise move.
- ecrabb
  
  Wednesday, January 30, 2013 - 3:37 pm · Reply
  
  Oh, bullshit. The reporter wanted a conversation – you know, an ‘interview’. Instead, it was just a marketing pitch! The interviewer was dead on they money when he said, “but it sounds like you’re just reading from a press release.” Exactly.
  
  Instead of just staying on point and acting like the interviewer wasn’t even there, he could have simply acknowledged the question by saying something like, “Clearly the iPhone is a popular device, and what Apple did was bring a good user experience to the masses. We think we’ve improved on that with BB10. BB10 brings our core competency – personal communication – to bear, but wraps it in a stellar user experience.” or something along those lines.
  
  It’s not rocket science. The guy is Managing Director of RIM in the UK. He probably makes a million pounds a year; he should be able to think on his feet and give a decent interview.
ban6dit

Wednesday, January 30, 2013 - 3:03 pm · Reply

That guy did say anything. Just a rambling hot mess. No wonder BB is a non-player these days. I almost never see a BB on the street if i do I look at them like its a betamax or B/W TV and think “They still make those?”
Superior Being

Wednesday, January 30, 2013 - 3:05 pm · Reply

I’m sure London whores didn’t like to talk about Jack The Ripper, either.
- botvinnik
  
  Wednesday, January 30, 2013 - 3:43 pm · Reply
  
  lol, great analogy.
adam t

Wednesday, January 30, 2013 - 3:41 pm · Reply

He did the same on BBC Breakfast on TV and was mocked there too for not answering any questions

http://www.bbc.co.uk/programmes/p014f3p9
TimD

Wednesday, January 30, 2013 - 4:17 pm · Reply

At least he didn’t freak out like Lazaridis when asked a tricky question.
makemineamac

Wednesday, January 30, 2013 - 5:43 pm · Reply

As a huge Apple fan, even I have to agree that the reporter was being a douche. And as someone stated above, while it’s true this guy likely does make a million pounds a year and should have responded with something, the reporter wasn’t really listening anyway. Kind of trashy.

In any case, I do think that RIM/Blackberry have added a compelling feature in ‘Balance’, and it is something nobody had really thought of doing before. At least it’s something.

We made the President of our company switch to an iPhone 2 months ago, and he really just does not like it. He truly prefers a physical keyboard. He just does. We all shake our heads at him, but this is a very successful guy, who is likely going to go back to the platform he loves.

Will there be enough people that will return? Well not enough for them to enjoy anywhere near the level of success they had in the past, but I don’t think they can be counted out. Yet.
Liminal Ghost

Wednesday, January 30, 2013 - 7:48 pm · Reply

Well better than what Samesung learned like in make it the same and gamble with court & still make $$$ – did not willfully just only a slight direction in email not willful…
down

Wednesday, January 30, 2013 - 9:13 pm · Reply

Looks like the BBC hasn’t learned anything from the iPhone either…

“This content is not currently available for your device” (iPad).
janekg

Thursday, January 31, 2013 - 1:53 pm · Reply

RIM is a ‘failed’ product. Nothing has changed.