“Over the past few months, media attention has shifted from Apple to Research In Motion. The assumption was that RIM could make a comeback and turn BlackBerry 10 into the next great mobile OS. With RIM shares now trading down well over 5 percent on Wednesday, it seems obvious that many traders were not impressed with BB10′s debut,” Benzinga Insights writes for Forbes.
“Facebook, Skype, Twitter and Angry Birds are among the apps BlackBerry promoted this morning. Unfortunately, hundreds of millions of consumers already have access to them via iOS, Android, Windows Phone 8, Mac OS, Windows 8 and a zillion other platforms. Most of BB10′s shiny new apps also appear on the eight-year-old Xbox 360!” Benzinga Insights writes. “Thus, no one – absolutely no one – will buy BB10 for new software.”
Benzinga Insights writes, “Ovum Chief Telecoms Analyst Jan Dawson said that RIM ‘continues to face the twin demons of consumer-driven buying power and a chronic inability to appeal to mature market consumers. There is nothing in what we’ve seen so far of BB10 that suggests it will conquer the second of these demons, and the first is utterly out of RIM’s control. We don’t expect a speedy exit from the market; with no debt, 80 million subscribers and profitability in the black in at least some recent quarters, the company can continue in this vein for years. But its glory days are past, and it is only a matter of time before it reaches a natural end.’ … BlackBerry has done absolutely nothing to genuinely inspire consumers to drop their existing phones for BB10.”
Read more in the full article here.
Related article:
Beleaguered RIM changes company name to BlackBerry, announces new Z10, Q10 devices running BlackBerry10 – January 30, 2013
Well, as was expected. The vast majority of users just have no compelling reason for this kind of RIM job.
great response – love it!
“BlackBerry has done absolutely nothing to genuinely inspire consumers to drop their existing phones for BB10.”
Not quite true. Blackberry did come out with a two new phones, on a new OS which will allow it to expand and at least compete to some degree. It produced more than vaporware, which was the BB of recent years.
The Z10 is a product which doesn’t surpass the iPhone or Galaxy models, but it is a starting point from which BB can add features and improve upon. It is at least something for the Crackberry crowd to get.
Bit late for gradual change with a base it can build on at this stage. The only question is whether it can survive as a niche or eventually be eliminated.
Bizlaw – I agree fully. I am an Apple,Mac,iPhone user of 20 years and I cannot stand the crap of Android.
However this new OS of BB looks like a definite, quality entry into the market.
BB don’t need to set the house on fire. They need to get a rung on the ladder in the serious smart phone market alongside iOS and Android. This looks like a reasonable attempt to me, and it signifies someone in BB has woken up to what is needed. The App Store will take time and encouragement from BB.
If they can lock down a small percentage of the market in the next 6 months they will have achieved what they want to, I am sure.
Their NEW OS is called 10 OS. Anyone noticed that the Mac OS is called OSX? The “X” stands for the number 10. So, they are using 10 OS and Macs are using OSX. Apple should scream deliberate OS rip off (just for the fun of it).
Hey BlackBerry! formerly known as RIM, I have the solution for your woes!!!
You will have to contract my expertise though for a cool sum that will enable me to retire happily.
My email can be sourced from MDN whom I will pay a commission should I sign up to revive your fortunes!!! 🙂
Hey genius, there’s a call for you on line three.
Dont discount the new blackberrys so fast. Apple will be ok, but Samsung is going to suffer. People have good feelings towards blackberry.
That would be a great tradeoff. Just watching Samsung’s Android fortunes drop significantly & seeing their slack jawed disbelieving incredulousness transferring to RIM would be high entertainment indeed.
They should have finished the demonstration and just called this guy’s name. Then everyone would have known not to take them seriously.
“Benzinga”
Paging Dr. Sheldoc Cooper! Oh wat, that’s “Bazinga”!
Oh that’s “Sheldon” & “wait”
Does it make a clicking sound? MS said thats the key to success. Go back and bring back the click click click sound BB.
I don’t wish Blackberry ill, but I do wonder if…
David Pogue says BB has a kit that allows rapid adapting of Android apps to BB10. His review is quite positive.
Pogue likes everything these days.
Good Luck Blackberry, better you than Samdung, Google or Microsoft.
I’m with you there…
Totally agree.
TOtally……dude…
Heh, “it seems obvious that many traders were not impressed with BB10′s debut,” well they aren’t impressed with Apple’s record setting sales either.
But they sure love Amazon’s losses.
They love Hype above all else
RIM did a great job with the BB10 OS. The way their “hub” integrates with all the useful apps is second to none. The way they built personal and corporate accounts into it and the seamless integration is very cool. Just imagine that the IT guys have total control of the corporate side and no access to your personal side. The QNX base to BB10 is extremely powerful and secure.
I wish they would of spent more time showing the specs on the hardware though. I’m guessing it’s not that impressive or they would of talked about it.
If the OS is designed well, the hardware doesn’t matter as much. The OS is the most important item.
It’s not about having software that the others don’t, it’s about letting users make the switch without losing any of the major apps.
That is a worthwhile point to note. Especially moving from Android. I didn’t see the price point of the new BB10 though. If it priced low then it may appeal to the sector that hasn’t really bought in to serious smart p[hone use as yet.
In the far Northwest, a tricolored messenger timidly approaches the royal table: a riot of caloric excess replete with great strings of sausages and the remains of an unlucky boar. Only favorable news is allowed to breach the sanctity of the King’s mealtime.
The silver plate bearing the brief message is thrust forward; the sounds of feeding stop; an eyebrow is raised, then a sublime smile. “Send word to our Scandinavian outpost,” commands the hairless monarch. “Those Canadian fools have failed. Now we can prepare the Lumia Brigade for a major assault.”
The messenger takes a step forward. “Against which kingdom, Sire? The Amazons, the Googles, or—” These are his last words, as a bloated hand slams down on the trap door trigger, and the echoing scream slowly recedes. Carefully removing the apple from the boar’s jaws, the King takes a large bite.
Nicely written, that.
+1 😀
=:~)
I would just be glad if Blackberry took some marketshare back from Android.
Don’t underestimate the power of stupidity, Black Berry still has huge crows of fans that just like the beating wife that still loves her husband no mater how many times he beats her, she still wants him. Just looks at the market share of the android platform.
Murder of crows fan?
Day one and you all have passed judgment without putting your hands on the device. I sure hope the team in Cupertino isn’t so arrogant.
The success of Blackberry will rely on several things:
1) corporate demand (which hasn’t completely waned)
2) adequate funding for future growth (tough challenge, but the stock just did jump, and a buyout could renew the company)
3) Android developers — for whom RIM designed the new OS
4) major carriers & retailers. I suspect that retailers will be pushing this hard.
Despite Apple fan hubris, the “new thing” is displayed in the front. The Apple iPhone 5 looks old, and it is on the back shelf right now despite continual software updates (some of which, ahem…Maps… SUCKED, which does not bode well for Apple.
Game on. Obviously Apple has all the resources to beat Blackberry on any measure of success, but it remains to be seen if Apple can survive a billion paper cuts from Samsung, MS-Nokia, Blackberry, HTC, etc. At the very least, Apple is going to have to give up some of its healthy margins, especially in emerging markets. That’s why Wall Street is not putting all their chips on Apple.
Wall Street never has like Apple, Apple doesn’t play the game, see Amazon and Google for smoke and mirrors the way Wall Street likes.
That hasn’t stopped MDN from over-hyping Apple’s stock price for years, dreaming that as the company matured it would still grow in stock price at the same pace forever.
If only apple could buy its bbm service, it would be the most powerful smartphone.. none in the market can beat blackberry messenger..
Apple won’t. And maybe that wouldn’t work? I’m not certain. But you are correct about the BlackBerry Messenger. It’s still great and apparently still has a lot of followers. If Apple could do that it would certainly help in the enterprise market.
If I had to choose between Blackberry or Windows phone, I’d choose Blackberry every time. Luckily, I don’t need to look further than my iPhone.
Apple should just buy them, make a crumble, and put them out of their misery.
The touch keyboard is nice.
I can see the Samsung to Blackberry scenario due to no lock-ins on music, etc. I can’t see an iPhone to Blackberry scenario except where the iPhone is not used for music, podcasts, etc. I think Google should worry. If Blackberry’s OS works well, fast and the touch experience is good, Android may lose out. The mechanical keyboard feature may keep President Obama! LOL
And the release is not worldwide , when can I get it in Hong Kong ?
What annoys me about articles like this is the straw man headlines aimed only at attracting clicks.
Who on this earth really thinks BB are aiming to ‘beat’ Apple’s iPhone ? or ‘conquer’ the iPhone or Android ?
The truth is that if BB had ideas like that, they would inevitably fail and go bust.
Out of the five criteria in this silly article, only two apply. Consumer Appeal, and Seamless Controls. The rest don’t matter. They only need ENOUGH Apps, a decent camera and a quality/easy to use/attractive OS with some nice innovation.
If they deliver a solid package at that level, then they will be a player. And they can then build on that in the next two years.
I wish BlackBerry good luck. I think we need Windows Phone and BlackBerry to succeed for the industry to be healthy. I think it will help Apple with a strong Windows Phone and BlackBerry. Attention needs to be diverged from Android.
However I’m surprised how BlackBerry have managed to stay in business all this time. It has been a downslode since 2007 and they are still here? Will they ever die? Kinda incredible. And just 2 quarters ago was their first quarter with a loss… I don’t get it. I thought they lost money the whole time… Their staying power is enormous.