“Can an app make your TV look better? According to THX, the answer to that question is yes. Today the company is releasing THX tune-up, a calibration app for iOS it claims can help you get the best performance from your home theater setup,” Chris Welch reports for The Verge. “THX tune-up arrives just in time for the rush of HDTVs being sold ahead of this weekend’s Super Bowl, and there’s good reason for new TV owners to give the app a look.”

THX tune-up marks the first time we’ve seen a smartphone assist users with setting up their home theater centerpiece. Even so, the execution here is largely similar to optical media solutions. THX tune-up displays various visual patterns on your TV with step-by-step audio and text instructions guiding you through each test,” Welch reports. “They’re all extremely straightforward, and a photo sample paired with each test helps you better understand how each change impacts image quality. THX has also come up with a clever substitute for those plastic color filters; since the company can’t exactly include physical accessories with a digital app, it uses the iPhone’s camera to mirror their utility.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “TheMightyFinder” for the heads up.]