Jack Purcher reports for Patently Apple, “In describing the new iPhone 5 back in September, Phil Schiller stated that ‘It is really easy to make a new product that’s bigger. Everyone does that. The challenge is to make it better and smaller.'”

Samsung’s Galaxy S III’s 5-inch display “didn’t come close to matching Apple’s stunning Retina display quality,” Purcher reports. “So back to the drawing board Samsung went.”

“According to Asian reports this morning, Samsung’s engineers have apparently come up with a new display resolution scheme to improve their display for their upcoming Galaxy S4,” . “What Samsung is trying to achieve is match Apple’s Retina Display technique of cramming more pixels into the display that fire on cue as Apple’s video illustrates below.”

Read more in the full article here.