“For about four months, gadget bloggers along with tech writers at South Korean newspapers have tried to uncover the details of Samsung’s next high-end smartphone, likely to be called Galaxy S IV after consecutively numbered versions over the past three years,” Evan Ramstad reports for The Wall Street Journal. “They have suggested it will have a bigger screen, thinner case, come with a pen, have no buttons and, of course, have a faster chip to run it, as well as better battery life. Some reports back in November suggested the new phone would have an unbreakable screen, and others have said it would be waterproof. Pictures of invitations to a March press event in South Korea have even circulated on some websites.”

Ramstad claims, “It all adds up to iPhone-like hype for Samsung…”

MacDailyNews Take: Rather, a pale imitation of it – just like their phones.

Ramstad reports, “While its product releases haven’t sparked nearly the kind of fervor seen at Apple’s iPhone launch events, Samsung is proving to be a formidable challenger at the top of the mobile-device market.”

MacDailyNews Take: If it’s not “nearly the kind of fervor,” why do both your headline and subheadline lie?

Ramstad reports, “Its Galaxy S III phone, which launched in May and uses Google Inc.’s Android software, is considered by many potential buyers to be the first phone to meet or surpass the iPhone’s attractions.”

MacDailyNews Take: Oh, puleeze. How much did Samsung pay for this ad? Their phone is plastic, has noticeably poor build tolerances (you can pick up two Samsung Galaxy S III phones of the same model and see differences in the plastics), have inferior app versions, if they even have the app at all, has malware and security issues, can’t be operated with one hand, sports inferior screen resolution, has numerous inferior workarounds in methods of operation in order to skirt more patent infringement lawsuits, etc. Looking at an iPhone 5 next to Samsung’s flagship iPhone wannabe is like looking at a Ferrari next to a Kia. And, using an iPhone 5 vs. Samsung’s best is like driving the Ferrari vs. a Kia.

We encourage everyone to stop into a carrier shop and take a look at an iPhone 5 and a Samsung Galaxy S III. It’s a joke how awful and chintzy Samsung’s “flagship” is next to Apple’s.

Ramstad reports, “Samsung made the phone’s screen larger than the iPhone, enhanced its resolution and used a plastic case to reduce its weight compared with earlier versions. The Galaxy S III, however, is still slightly heavier and thicker than the iPhone 5.”

MacDailyNews Take: Oops, you made a mistake and typed out some truth, Evan! Of course, this little nugget lies buried way, way down in this yarn, well under the headline and suheadline that the writer himself has proven to be a lie. (So, we’ve now arrived at the place in the ad where Ramstad attempts to not completely obliterate the WSJ‘s credibility.)

Ramstad reports, “Samsung executives have declined to answer questions about the upcoming version—not even when the phone will emerge, though observers believe the company will keep with past practice and roll out the new model in April or May.”

MacDailyNews Take: Nobody with a brain outside of South Korea cares. By Ramstad’s own admission above, this is a handful of blogs and “some tech writers at South Korean newspapers.” That, the WSJ calls “feverish.” To attempt to equate some Samsung Android phone to the worldwide anticipation generated by each new iPhone is absolutely ludicrous.

Nobody wants a Samsung phone, they settle for it. Like every Android “smartphone,” it’s just a fake iPhone. Everybody knows that. And, as Samsung themselves plainly tell us with their ads: Nobody lines up for days for Samsung phones, either; people only line up for iPhones.

Ramstad reports, “Samsung, as one of many Android phone makers, doesn’t have the level of customer loyalty that Apple does.”

MacDailyNews Take: Nope, not even close. That’s the second line from the end of the WSJ’s Samsung ad. Nice fact to put under that headline and subheadline, WSJ – and quite incongruous, to say the least.

Read more in the full article here.

MacDailyNews Take: Well, there’s a shitty Samsung ad disguised as an article in the WSJ to start the day off on a sour note. Ramstad and the WSJ should be embarrassed.

This is precisely the type of thing Apple’s PR team should not allow to go unanswered. Letting lies go unchallenged only leads some people to believe them.

Related articles:
Raymond James analyst: Apple iPhone outsold Samsung 1.7 to 1 over the last 10 quarters – January 17, 2013
Apple iPhone takes 53.3% of U.S. smartphone sales, Android falls to 41.9% – January 7, 2013
Mossberg: Google Maps better on Apple iPhone than on Android phones – December 19, 2012
The Google Tax: Android phones hit by cyber thieves’ spamming malware – December 18, 2012