“Before Apple and Amazon take their spat over the ‘app store’ trademark into the courtroom, they must first attempt to resolve it in a conference room,” John Paczkowski reports for AllThingsD.

“Though the two companies have a trial date scheduled for Aug. 19, 2013, U.S. Magistrate Judge Elizabeth Laporte on Monday ordered them into settlement talks to resolve their differences over the term,” Paczkowski reports. “The discussion is to be held on March 21, and attended by executives with full authority to negotiate and to settle the case.”

Paczkowski reports, “Apple contends that Amazon has improperly used its App Store mark to promote its Amazon Appstore.”

Read more in the full article here.

MacDailyNews Take: Nobody was calling them “apps” or selling them in an “App Store” before Apple. Windows sufferers have always referred to “programs” and the Mac has long had “applications,” or apps. Amazon is trying to ride along for free on Apple’s prodigious coattails and should cease doing so. Come up with your own name for your weak collection of programs that run on your bastardized Android tablets and market it yourselves, Amazon.

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