“Market research firm DisplaySearch said the reduction in shipments of displays for the iPhone 5 — which reflect shipments of the phone itself — is real but that it doesn’t necessarily mean the device’s popularity is suffering,” Brooke Crothers reports for CNET.
MacDailyNews Take: The same display is also found in iPod touch which was also ramped for, and also sees its biggest sales in, the holiday quarter.
“‘It was a very quick ramp up. The [calendar] Q4 [estimate] was originally about 61 million displays [for the iPhone 5]…that may be dialed back, but anything near that number is still huge,’ Paul Semenza, senior vice president, analyst services, at DisplaySearch, told CNET today,” Crothers reports. “‘That would support the theory that the ramp was too much to sustain,’ [he said].”
Crother reports, “By comparison, shipments of the iPhone 4S in the first quarter of sales were far below that number.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Judge Bork” for the heads up.]
Related articles:
China’s Henan Province, home to main iPhone 5 assembly location, saw import-export revenue increase 58.6% YOY – January 16, 2013
Japan’s Nikkei, The Wall Street Journal blow it, get iPhone demand story all wrong – January 16, 2013
Analyst: Apple shipped 52 million iPhones during Christmas quarter, up 41% YOY – January 16, 2013
Apple supplier sees significant sales increase in Q4, likely positive sign for iPhone 5 demand – January 16, 2013
Did Apple reduce 4-inch Retina display orders due to improving yields? – January 15, 2013
Analysts: iPhone 5 demand ‘robust;’ ignore the non-news noise – January 15, 2013
Apple iPhone suppliers decline on report orders cut by 50% – January 15, 2013
Apple swoon erases $17 billion from stock market – January 14, 2013
Apple iPhone 5 production cut signaling a new product release? – January 14, 2013
Apple drops to 11-month low on old reports of component cuts – January 14, 2013
The strange math of Apple’s alleged massive iPhone 5 component cuts – January 14, 2013
UBS analysts: Apple iPhone component order reduction ‘old news’ – January 14, 2013
Apple pulls down U.S. futures – January 14, 2013
Apple shares drop below $500 after reported cuts in iPhone 5 parts orders – January 14, 2013
Perhaps a little truth finally comes out. These last rounds of rumours caught me by surprise and hurt my trading accounts. Let’s see how this plays out now that the big traders and institutions jump in.
Pnly seven shopping days left till Christmas( for Apple shareholders)