“For over a year now, every last Friday of the month, we’ve published a fresh issue of TNW Magazine, our tablet-only digital magazine,” Boris explains for The Next Web (TNW). “Our first issues were all iPad only. Then the Retina iPad was introduced so we optimized for that. It was a bit more work to optimize for two iPads, but not so much that we minded. And the magazine looked spectacular on the retina screen so it was worth the extra effort.”
“With every issue we published we also received a lot of requests for an Android version of the magazine,” Boris writes. “To be honest; it wasn’t easy. In theory you simply adjust for a different format and platform and do a new export. But then trouble starts. As one developer put it to us: ‘You make a beautiful magazine for the iPad, and then you dumb it down for Android.'”
“All of that wouldn’t have been a problem if we had seen a market for our magazine on Android. And we did believe there would be one. We had gotten enough requests for it and had gotten the impression there were thousands of anxious Android tablets owners holding their breath for an Android version of our magazine. Unfortunately we’ve found out that although Android users are very vocal they aren’t very active when it comes to downloading and reading magazines,” Boris writes. “To give you some insight in how little uptake we saw on Android here are some statistics: for every Android user that downloads an Android magazine we have 80 iOS downloads… This month’s magazine will be the last Android optimized issue. Starting 2013 we will only publish for iOS.”
Read more in the full article here.
MacDailyNews Take: The highly-confused land of Fragmandroid is populated by primarily by cheapskateoids.
[Thanks to MacDailyNews Reader “TJK” for the heads up.]
MacDailyNews Note: iOS device users, download TNW Magazine – for free, as always –here
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