“Amazon.com Inc, taking aim at Apple’s dominant iTunes store, on Thursday unveiled a service that it hopes will boost digital music sales and encourage more people to use its Cloud music service,” Alistair Barr reports for Reuters.

“Amazon launched Amazon AutoRip, which gives customers free digital versions of music CDs they purchase from the world’s largest Internet retailer,” Barr reports. “The digital music files are automatically stored in customer libraries in remote datacenters run by Amazon, where they are available to play or download immediately through the company’s Cloud Player service, the company said.”

Barr reports, “Amazon’s MP3 digital music business has been around since 2007, but its market share is less than 15 percent, according to The NPD Group. Apple Inc’s iTunes store is the clear leader, with over 50 percent of the market.”

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