Time Warner Cable and Roku have announced the two companies have entered into an agreement to bring TWC TV to Roku streaming devices in the U.S. TWC TV is an authenticated service available to subscribers of Time Warner Cable video service at no additional cost and is expected to launch on Roku this quarter. At launch, TWC TV will feature up to 300 live television channels.

“We’re pleased that our customers will soon be able to access TWC TV via Roku,” said Mike Angus, senior vice president and general manager, video at Time Warner Cable, in a statement. “This agreement will allow our customers to enjoy their Time Warner Cable service through their own Roku box connected to their television set.”

This will be the first time TWC TV is available for streaming on a consumer device connected to a television.

“The availability of a service like TWC TV on an open platform represents significant milestones for both Time Warner Cable and Roku as well as for the industry overall,” said Anthony Wood, founder and CEO, Roku, in a statement. “More importantly, with TWC TV, customers will have more choice in entertainment than was ever possible before.”

TWC TV will be available on all Roku 2 players, Roku HD (model 2500R) and Roku LT players as well as the Roku Streaming Stick. TWC TV is available today on Apple’s iPhone, iPad and iPod touch, on PCs and Macs via TWCTV.com, and on some Android tablets and phones. Channels available on TWC TV are subject to availability in the customer’s area as well as their video package subscription.

Time Warner Cable serves customers in the following 29 states: Alabama, Arizona, California, Colorado, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Maine, Massachusetts, Michigan, Missouri, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, West Virginia and Wisconsin.

Source: Roku, Inc.

MacDailyNews Take: A harbinger of greater things to come from Apple?

We wouldn’t buy a TV or any TV-related device right now. Wait for Apple to truly show the way forward, as usual.