“Is an ‘iPhone Mini’ on the horizon? Strategy Analytics analyst Neil Mawston thinks so. But why?” Lance Whitney writes for CNET.

 
 
“Samsung has been the clear winner in the smartphone wars, with Apple playing second fiddle,” Whitney writes. “And that lead may wider further in 2013.”

 
 

MacDailyNews Take: “Clear winner” in unit share, Lance. Apple is the clear winner in profit share (see: Apple utterly dominates mobile device market with 6% market share – and 77% of the profits). Now, which would you rather have?

Don’t be a dummy, Lance.

In this case, “market share” is unit share, not profit share. It’s only one metric and not even the most important one. Apple owns the profit in the modern smartphone industry and has the loyal customers willing pay for apps and who are most desired by developers and advertisers. All Samsung has are empty unit share figures from dumping Buy One Get X Free fake iPhones into the market and a bunch of disengaged customers (many of whom do not even use the phone for much beyond phone calls) who’ll dump Samsung in a split second to save a nickel.

Apple doesn’t want crap customers. Developers don’t want crap customers. Advertisers don’t want crap customers. Accessory makers don’t want crap customers. Samsung et al. can have them.

Look up “winning” in the dictionary, Lance, lest you continue to sound like an idiot.

Whitney writes, “The Korean handset maker has the edge over Apple in large part because it ‘plays in more segments,’ Mawston told Reuters, allowing it to ‘capture more volume than Apple.’ To fight back, Apple may try to win over a larger base of consumers by launching a smaller, cheaper variant of the iPhone, dubbed the ‘iPhone Mini’ by the analyst.”

Read more in the full article here.

MacDailyNews Take: Strategy Analytics has a fundamental lack of understanding about what motivates Apple Inc. and how they approach markets.

Apple wants to delight customers, not scrape the bottom of the barrel in an empty quest to pad unit share numbers.

Again, for those who haven’t been paying attention for the past three decades: Apple sells premium products at premium prices to premium customers.

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