“According to Experian, Apple was the retailer with the most searched for ‘returns policy’ online on Christmas Day,” James Hall reports for The Telegraph.
“James Murray, digital insight manager for Experian Marketing Services, said that the technology giant’s plethora of gadgets starting with ‘i’ – iPads, iPods and iPhones – are likely to have confused people who were buying them as presents for others,” Hall reports. “The high level of searches for Apple’s returns policy came despite five of the top twenty Christmas gifts this year being Apple products, Experian said.”
Hall reports, “‘Interestingly Apple was the most searched for returns policy on Christmas Day this year, and yet five of the top 20 Christmas gifts this year were Apple products,’ [Murray said]. ‘This is probably a case of parents and grandparents confusing the various models of iPads and iPods available, as although an iPad Mini and an iPod Nano might sound similar, they are clearly very different products.'”
Read more in the full article here.
Tim Worstall writes for Forbes, “Let us think this through. Apple has 5 pieces of kit in the list of the top 20 Christmas gifts this year… Assuming a simple straight line extrapolation, we’d expect the company manufacturing one quarter of those gifts to gain one quarter of the searches for returns policy.”
“Meaning that we expect Apple to top the list of searches for returns policies not ‘despite’” supplying 5 of the top 20 gifts,” Worstall writes, “but ‘because’ they supply 5 of the top 20.”
Read more in the full article here.
MacDailyNews Take: Happy New Year! Worstall is right: It’s basic math, not “i confusion.”
Nevertheless, get ready for the usual suspects to completely misrepresent this “news” and flat out lie that Apple’s products were the “most returned” Christmas 2012 gifts.
