May 20, 2013 - 09:45 AM EDT — AAPL: 434.84 (+1.58, +0.36%) | NASDAQ: 3498.965 (+33.722, +0.97%)

Will Samsung’s anti-iPhone 5 ad come back to bite them?

Monday, December 31, 2012 · 4:41 pm · 30 Comments

“Shortly after Apple introduced the iPhone 5, Samsung’s propaganda PR machine went into high gear mocking the new phone and Apple fans in general,” Jack Purcher writes for Patently Apple.

“One particular ad mocked Apple’s decision to reposition their headphone port to the bottom of the iPhone 5,” Purcher writes. “In 2011 a new Apple patent application was published by the US Patent Office which clearly indicated that Apple is seriously considering a pico-like projector for their future iDevice line up. Wouldn’t it make sense that Apple might be saving the top side of the iPhone 5 for a future compact projector? Isn’t that where users would want such a projector to be positioned on a future iPhone so that it would be easier to point to a display or projector screen?”

Purcher reports, “Last week Sharp revealed that they had developed a high-efficiency red laser diode for displays. The new laser [see full article for image] could be integrated into mobile devices as a ‘compact projector’ …The lasers will come onto the market sometime in early Q1 2013.”

Full article here.

[Thanks to MacDailyNews Reader "Fred Mertz" for the heads up.]

Related articles:
Apple patent application details pico projectors built-into iOS devices and as Mac accessory – August 11, 2011
Why Did Apple Register ApplePico.com? – August 5, 2011
Apple patent application details mysterious pico projectors – March 16, 2010
How to turn your iPhone into a projector – December 6, 2012

Categories: News

Tags: compact projector, iphone, iPhone 5S, iPhone 6, pico projector, red laser diode, Sharp, USPTO

Thank You for supporting MacDailyNews!

 Apple 13.3" MacBook Air dual-core Intel Core i7 2.0GHz, 8GB RAM, 512GB Flash Storage, Intel HD Graphics 4000, Mac OS X Lion (Z0ND-20GHZ8GB512) only $2,159.99
 Secret Sale Exclusive for MacMall Valued Customers Only
 Apple 15.4" MacBook Pro (with Retina display) quad-core Intel Core i7 2.3GHz/16GB RAM/256GB FS/IntelHD Graphics4000/OS X Lion (Z0MK-15-2.3-16-256RT) only $2,333.99
 Apple Blowouts: Up to $649 OFF on Last Gen Macs. Prices start at $1,999.99 w/ Free Upgrade to OS X Mountain Lion & Free FedEx Overnight ends 02/08 6:15PM PST.
 Apple 13.3" MacBook Pro dual-core Intel Core i7 2.9GHz, 8GB RAM, 750GB 5400-rpm hard drive, Intel HD Graphics 4000, Ships with Mountain Lion (MD102LL/A) only $1,419.97

Comment Feed

30 Comments

David

Monday, December 31, 2012 - 4:50 pm · Reply

Talk about arm fatigue
dangcookie

Monday, December 31, 2012 - 5:02 pm · Reply

Really? Pico projectors? We’re still talking about them? Like they matter? Who the frack gives a crap about projecting to a wall? It’s time to accept that most useful features have been achieved on a small device. It’s time to focus our interest elsewhere. Pico projectors… really?
- Joe
  
  Monday, December 31, 2012 - 6:39 pm · Reply
  
  Business people, kids projecting a movie on a school wall or inside a tent. But Apple shows it as a business tool. Instead of carrying a notebook, a presenter will set an iPhone with projector on a conference table. I’m sure that Apple will sell it with a fold out stand.
  
  I think it could be a nice business class feature for the iPhone.
  
  Years ago people said a tablet was stupid, and who’s laughing now?
  
  The report only suggests this one idea because that’s what the patent described. But Apple could be reserving that for another feature such as hold a new stylus etc. Apple moved the port for a reason and something is likely to replace the one time port in the future.
  - vanfruniken
    
    Tuesday, January 1, 2013 - 7:42 am · Reply
    
    Exactly, teens projecting a movie on the inside of their sheets (draped around them as a tent)…
- doctorskywalker
  
  Monday, December 31, 2012 - 6:46 pm · Reply
  
  “…to accept that most useful features have been achieved…”
  This rather reminds me of Lord Kelvin over 100 years ago:
  “There is nothing new to be discovered in physics now, All that remains is more and more precise measurement.”
  Let the creative people be creative – The Next Big Thing will be something we don’t expect.
- silverhawk1
  
  Monday, December 31, 2012 - 10:29 pm · Reply
  
  You are so 1890′s.
  - David
    
    Monday, December 31, 2012 - 10:36 pm · Reply
    
    I challenge ye to a duel.
- derss
  
  Tuesday, January 1, 2013 - 2:20 am · Reply
  
  Agree; Apple hardly every “seriously” considered a pico-projector. It is useless feature for 99.999% of users.
  - Jimmy
    
    Tuesday, January 1, 2013 - 3:04 pm · Reply
    
    99% of the Apple users thought tablets were useless before Apple made them popular. You’re forgetting Apple history and how Apple fans get it wrong 99% of the time. Your negative view is so typically common.
- G4Dualie
  
  Tuesday, January 1, 2013 - 5:15 am · Reply
  
  Samsung introduced the SP-H03 two-years ago and “shocked” the pico projector-using world with their tiny cubed projector that boasts 30 whole lumens. whoa.
  
  No one cares about Pico projectors, until Apple delivers one.
  
  Remember how prior to 2007 when everyone thought they owned a smartphone?
Ace

Monday, December 31, 2012 - 5:03 pm · Reply

What difference does it make if you can (automatically) reorient the display to make either end the top?
- G4Dualie
  
  Tuesday, January 1, 2013 - 5:19 am · Reply
  
  Do you really need help with this one, or do you even care?
- 3l3c7ro
  
  Tuesday, January 1, 2013 - 10:47 pm · Reply
  
  Seems like a good call to me. I like all the holes on my device on one end so that it doesn’t get lint in it in my pocket. I can put the holes up.
ken1w

Monday, December 31, 2012 - 5:06 pm · Reply

Samsung is just desperate to use ANYTHING in marketing their phones versus iPhone. The fact that they would point out the location of the headphone jack on iPhone 5 is just one point.

For example, the whole “touching phones to send a video” thing is a stupid feature to highlight in ad after ad. These are smart MOBILE phones (handheld computers) with continuous wireless network connections. I don’t want to “touch” my iPhone to someone else’s phone to send them something. Why is that even considered an attractive feature that would make a customer choose Samsung over Apple? I guess they’ve got nothing else. Next we’ll see ads with Samsung tablet users holding up their tablets and touching them, and proclaiming iPad users can’t do that… They’re right, iPad users would never want to do that.

And their ad slogan “The next big think is already here,” just made me think, BIG is right. Big screens to hide the big hardware behind.
- Michael
  
  Tuesday, January 1, 2013 - 1:12 pm · Reply
  
  Not to mention the transfer of germs from one phone to another.
Ansel

Monday, December 31, 2012 - 5:06 pm · Reply

Not sure the headline matches the story …..
- Tommy
  
  Monday, December 31, 2012 - 9:50 pm · Reply
  
  If Apple uses the top side of the iPhone for another function, then Samsung’s position that the port shifting to the bottom was an error will blow up in their face. Backfire. Bite them in the ass.
  - kingmel
    
    Tuesday, January 1, 2013 - 1:49 am · Reply
    
    No, it won’t backfire on Samsung. Except for a subset of devoted Apple fans, most people won’t even remember that Apple shifted the location of the headphone port on the iPhone. At most, they might have a vague memory of Samsung TV commercials ridiculing Apple iPhones.
CJ

Monday, December 31, 2012 - 5:10 pm · Reply

Personally I’d love to see them integrate an FM transmitter so I could do away with all the cables in my car.
- lawrence
  
  Monday, December 31, 2012 - 5:25 pm · Reply
  
  That would be great! I hate having to physically plug my iphone into the vehicle to pipe the sound thru the speakers, and no I dont want to do it via bluetooth….
  - ban6dit
    
    Monday, December 31, 2012 - 10:55 pm · Reply
    
    Wait so you two are saying using a FM tuner is better than using Bluetooth? Please explain that to me because that seems to make no sense.
  - Tessellator
    
    Monday, December 31, 2012 - 11:20 pm · Reply
    
    You’ll excuse me in advance, but this seems like “constructed” angst.
    You don’t want to use bluetooth, nor do you want to plug your phone in (for reasons not completely clear) which could keep the unit charged (if you were using the GPS extensively ). But, you DO want to try to transmit FM to the car radio? Really, REALLY?
    FM transmission to the radio barely works (and typically very low fidelity) in the best of conditions and not at all in congested and or interference prone areas.
    Bluetooth and physical connections on the other hand work reliably nearly all the time and in virtually any environment.
  - twilightmoon
    
    Tuesday, January 1, 2013 - 6:27 am · Reply
    
    You must live far away from civilization if FM works where you live as a method to transmit sound from a handheld device to your car. The rest of us on the planet already know that feature is a complete failure. Bluetooth actually works for the vast majority of the rest of us humans who live in civilized areas. Plugging in your phone while in the car likewise allows the phone to charge which is very helpful considering the battery constraints in handheld devices.
Seamus

Monday, December 31, 2012 - 5:43 pm · Reply

“I hate having to physically plug my iphone into the vehicle…”
Such passion over the utter trivia of a luxury-ridden, privileged life! Blows my mind every time I see it here (or on other sites). Hey Lawrence, a lot of people in the world would probably cut off a hand to gain a life with such problems.

Personally, I hate children dying from starvation, psycho company owners knowingly killing people with poisonous, or otherwise dangerous products, rape, religious fanatics who think everyone else should follow their bronze-age myths or die, and much else.

By all means discuss such points. That’s what we’re here on MDN for. But “hate” — Sheesh!
- althegeo
  
  Monday, December 31, 2012 - 6:36 pm · Reply
  
  I hate people having kids they can’t feed. Why knock up the wife when you are starving to death.
  
  The Stone Age Eskimos had it right. In the middle of the winter, when you’re out of food, you eat the kids. In the good times, you could always have more kids. No sense everyone dying.
- 3monkies
  
  Monday, December 31, 2012 - 6:44 pm · Reply
  
  go away…
GriffinFX

Monday, December 31, 2012 - 5:55 pm · Reply

“I hate having to physically plug my iphone into the vehicle…”

First World Problems…
- correctu
  
  Tuesday, January 1, 2013 - 4:01 am · Reply
  
  LOL! It does seem like an awfully dishonest complaint fabrication.
  
  http://www.quickmeme.com/meme/3sefsb/
  - silverhawk1
    
    Tuesday, January 1, 2013 - 12:15 pm · Reply
    
    Samsung paid bloggers need something to do on holidays.
J. Davies

Tuesday, January 1, 2013 - 12:18 pm · Reply

Right – Samsung insults iPhone owners and then expects them to buy their tv’s and other appliances? I don’t think so!